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Google Engineering Director Spells Out Vision for the Future of Digital Books
Google's vision of how it intends to sell and manage our digital books in the future is pretty simple and totally sci-fi. Google Books engineering director Dan Clancy (above right) spelled out the vision at a talk at the Computer History Museum in Mountain View last night. Here goes: Google will partner with all interested retailers, so you'll be able to buy books wherever you likeat an online site or your neighborhood bookstore. The books themselves will be stored "in the cloud," meaning out on some Google server, rather than on your computer hard drive or in a device you own. And you'll be able to read them on any device you wante-reader, phone, computer, or netbook. This vision is different from the arrangement spelled out in the pending settlement with the Authors Guild and the Association of American Publishers. That arrangement mostly deals with the out-of-print books Google scanned at university libraries, Clancy said, "so it's more about the past." The new vision concerns the future, in which many books will automatically launch with a digital version (as many do today) and where digital rights and licensing will be baked into publishers' business models. Clancy stressed the importance of making it possible to buy the digital books in traditional bricks-and-mortar bookstores, as well as online. "Right now the physical bookstores are a critical part of our book ecosystem," he said. "A huge amount of books are bought because people go into a physical bookstore and say, hey I want this, I want that. It's a mistake if we think of our future digital world as digital means online and physical means offline. Because if that happens and 10 percent of the world goes digital, that's going to be really hard for all the bookstores to sustain their business model." Full transcript of Clancy's comments about Google's vision, after the jump. Clancy's comments: People look at the settlement [with the Authors Guild and the AAP] and think that that is Google's vision for what the future looks like for books. And in fact the settlement is what we figured out for these predominantly out-of-print books, so it's more about the past. And in fact we've done a lot of thinking about what is the role we want to play going forward in a digital book world, for new books. Email This Post |
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