BayNewser - All The Media News By The Bay

Google Engineering Director Spells Out Vision for the Future of Digital Books

Clancy-CHM.jpg

Google's vision of how it intends to sell and manage our digital books in the future is pretty simple and totally sci-fi.

Google Books engineering director Dan Clancy (above right) spelled out the vision at a talk at the Computer History Museum in Mountain View last night. Here goes: Google will partner with all interested retailers, so you'll be able to buy books wherever you like—at an online site or your neighborhood bookstore. The books themselves will be stored "in the cloud," meaning out on some Google server, rather than on your computer hard drive or in a device you own. And you'll be able to read them on any device you want—e-reader, phone, computer, or netbook.

This vision is different from the arrangement spelled out in the pending settlement with the Authors Guild and the Association of American Publishers. That arrangement mostly deals with the out-of-print books Google scanned at university libraries, Clancy said, "so it's more about the past." The new vision concerns the future, in which many books will automatically launch with a digital version (as many do today) and where digital rights and licensing will be baked into publishers' business models.

Clancy stressed the importance of making it possible to buy the digital books in traditional bricks-and-mortar bookstores, as well as online.

"Right now the physical bookstores are a critical part of our book ecosystem," he said. "A huge amount of books are bought because people go into a physical bookstore and say, hey I want this, I want that. It's a mistake if we think of our future digital world as digital means online and physical means offline. Because if that happens and 10 percent of the world goes digital, that's going to be really hard for all the bookstores to sustain their business model."

Full transcript of Clancy's comments about Google's vision, after the jump.


Clancy's comments:

People look at the settlement [with the Authors Guild and the AAP] and think that that is Google's vision for what the future looks like for books. And in fact the settlement is what we figured out for these predominantly out-of-print books, so it's more about the past. And in fact we've done a lot of thinking about what is the role we want to play going forward in a digital book world, for new books.

There are [three] things we put as requirements.

One is I believe people want their books stored in the cloud.... For most people, your library is something that you don't pull books off all that often, but when you need it, you want it to be there. That's where a cloud really works. You're not going to actively manage it, but you want to make sure that five years from now, [it's there].

Number two, I think it's critical that there's diversity of choices in terms of retailers that you work with.

Now one of the things with the cloud is that the consumer needs to trust that the person who's providing the cloud will be there. So you don't trust the cloud to some new startup that you've never heard of, or some small local bookstore, that you love to go to.

But right now the physical bookstores are a critical part of our book ecosystem. And in fact a huge amount of books are bought because people go into a physical bookstore and say, hey I want this, I want that. And I think it's a mistake if we think of our future digital world as digital means online and physical means offline. Because if that happens and 10 percent of the world goes digital, that's going to be really hard for all the bookstores to sustain their business model.

So part of our model is to figure out we're going to syndicate for our partner program all of the books we sell that are new, so that any bookstore can sell a Google edition and find a way that people can buy them in bricks and mortar stores as well.

And then finally, our model is you should be able to read on any device.... Our model is some people will read [our books] on a laptop, some will read them on the phone, some people will read on their netbook, and some people will read on their e-reader. And we'll work with any reader provider that wants to make it so they can get their books from the Google cloud....

So the principles of our future world is trying to build this world where there's lots of retail players, read on any device, but it's still stored in the cloud. And as we talk with publishers and booksellers, I think this is the right model, because we're trying to make what would be an open model that encourages competition.


new on mediabistro.com

How to Write an Arts and Culture Review

Learn everything you need to know to write a smart, publishable review of music, film, books, theater or any other arts and culture topic.
Watch the video

Email This Post

Fill out the following information and click on the Send button in order to send this post, Google Engineering Director Spells Out Vision for the Future of Digital Books, to a friend.
Friend's name
Friend's email address
Your name
Your email address
Note to your friend (optional, max 200 Characters)

Read more on BayNewser >

All The Media News By The Bay
BayNewser in Your Inbox
Mobile Version
RSS Feed
Our Blog Network

BayNewser

WebNewser

PRNewser

TVNewser

MobileContentToday

FishbowlNY

FishbowlDC

FishbowlLA

MediaJobsDaily

AgencySpy

GalleyCat

UnBeige

BayNewser Editors

E.B. Boyd

Jason Turbow

Email BayNewser

Follow BayNewser

Anonymous Tips
Archives

November 2009

October 2009

September 2009

August 2009

more...


Topics

About

About Us - Modules

apple

Archival

Ask.com

Awards - Bay Area

Bay Area Blogs

Bay Area Books

Bay Area Film

Bay Area J-Schools

Bay Area Jobs

Bay Area Journos

Bay Area Magazines

Bay Area Media

Bay Area New Media

Bay Area News Group

Bay Area News Project

Bay Area Newspapers

Bay Area People

Bay Area Radio

Bay Area TV

BayNewser

Bobbles and Toys

Business Models

CBS 5

Center for Investigative Reporting

Change

CircLabs

Citizen Journalism

CNET

Comings and Goings

Conferences & Panels

Craigslist

Current TV

Digg

Digital TV

Dwell

e-books

Events - Bay Area

Experiments

Facebook

FCC

First Ammendment

FTC

Fun & Games

Future of Journalism

Google Book Settlement

Google Stuff

Hearst Corp.

How Things Are Changing

Hyper-Local

Ideas

Innovation

Internet TV

Jelli

Journalism & Law

KCBS

KGO Radio

KNBR

KPFA

KQED

KRON

KTRB

KTVU

Language

Literature

Marin Independent Journal

Marketing

McSweeney's

Media Workers Guild

MediaBistro

mediabistro.com

MediaNews Group

Microsoft

Mobile Media

NBC Bay Area

Netflix

New American Media

New Tools

New York Times

Newspapers

Oakland Tribune

Old Media

Old Media-New Media Relations

Online Advertising

Online Journalism

Openings and Closings

Our Digital Lives

Palo Alto Daily News

Pandora

People & Places

People to Watch

Pixar

Podcasting

Politics & New Media

Power List

PR

Practice of Journalism

radio

Radio - Internet

Revision3

Right and Wrong

Roundup

Roundup of mediabistro.com Blogs

Salon.com

San Francisco Chronicle

San Francisco Examiner

San Jose Mercury News

Santa Rosa Press Democrat

Scribd

Search

SF Weekly

SFGate

Silly Stuff

Soc Media

Spot.us

TechCrunch

Technology

TV News - Bay Area

TV Shows

Twitter

Valleywag

Video - Online

Video Games

ViewPass

Warren Hellman

Ways and Means

Wikipedia

Wired

Yahoo

YouTube

Links

Curbed SF

Eater SF

The Grotto

The Public Press

San Francisco Chronicle

San Francisco Peninusla Press Club

SF Appeal

SFist

Spot.us

Wordyard
-----------

Boom Town

Inside Cable News

Romenesko

SocialMedia.biz

TechCrunch

Valleywag

Job Listings

Featured Listings

Interactive Art Director
Full-service Advertising Agency/Custom Publisher
Denver, CO

SEA_Online Content Manager
Samsung Electronics America, Inc.
Ridgefield Park, NJ

Human Resources Manager
HarperCollins Publishers
New York, NY


mediabistro.com l Member Benefits l Jobs l Freelance Marketplace l Courses l Events l Forums l Content
mediabistro Blogs: Media News l TVNewser l GalleyCat l UnBeige l FishbowlNY l FishbowlLA l FishbowlDC l PRNewser l AgencySpy
MobileContentToday l WebNewser l BayNewser l MediaJobsDaily l mbToolbox
Site Map l Advertising/Sponsorships l Partners l About Us l Contact Us/Help

internet.commediabistro.comJusttechjobs.comGraphics.com

Search:

WebMediaBrands Corporate Info

Legal Notices, Licensing, Reprints, Permissions, Privacy Policy.
Advertise | Newsletters | Shopping | E-mail Offers