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TechCrunch Says Embargoes are Dead (And PR Companies are to Blame)
Now editor Michael Arrington is declaring embargoes officially dead for the media in general. The trigger? Another site, PaidContent, apparently broke Google's embargo this week on announcing its new SideWiki feature. "A year ago embargo breaks were rare, once-a-month things," Arrington writes on TechCrunch. "Today, nearly every embargo is broken, sometimes by a few minutes, sometimes by half a day or more." The source of the problem, according to Arrington? Not greedy, scoop-seeking journalists. The problem, he says, are PR companies themselves. Stress on the PR firms put on them by desperate clients means they send out the embargoed news to literally everyone who writes tech news stories. Any blog or major media site, no matter how small or new, gets the email. It didn't used to be this way, but it's becoming more and more of a problem. Email This Post |
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