So it's not just Ruppert Murdoch's News Corp mulling a possible boycott of Google. This morning, Bloomberg reported that Media News boss Dean Singleton is weighing the possibilities for similar plans.

While Google listings aren't an issue for Media News holdings at the moment, they will be once the chain starts charging for online content next year. At that point, said Singleton, Google News -- which displays headlines and story excerpts -- will be working counter to the purpose of pay walls.

"The things that go behind pay walls, we will not let Google search to, but the things that are outside the pay wall we probably will, because we want the traffic," Singleton told Bloomberg.

Locally, Media News owns the San Jose Mercury News, the Oakland Tribune and the Contra Costa Times, among other newspapers. The company will begin the process, however, by blocking Google from its newspapers in Chico and York, PA, in what can only be assumed to be a test run to see in real-world terms how traffic is affected.

Also, reported Bloomberg, publishers of the Dallas Morning News are considering a similar move once they implement planned pay walls.

Not only has NBC decided not to cancel the show, but, according to Nikki Finke at Deadline Hollywood, it's actually ordered more episodes.

Though GigaOm went through a redesign just two years ago, that didn't stop Malik from launching a completely new design again on Monday. The goal, Malik writes, is to "strike a fine balance between what is a blog and what would be an online magazine."

To that end, content from the network's individual blogs (including TheAppleBlog, jkOnTheRun, and NewTeeVee) is increasingly being integrated into the flagship GigaOm site, for the main purpose of helping readers discover great content on the other sites. "While I remain a big believer is specialist niches," Malik writes, "I feel it's also important to surface more of the quality work being produced across these properties."

Here's another thing Malik does well: listening to his users. The site's product designer got feedback from nearly 1,000 GigaOm readers about what they wanted out of the site. Among other things, they asked the GigaOm team to point them to great content elsewhere out on the InterWebs. Malik says that feature will be rolling out later this week.

Why? "It's pretty simple," Malik writes. "We don't have a monopoly on ideas, and since our business is based on your attention, it's our job to make sure that your attention is being put to good use. And that means helping you save time and finding you stuff that you might find useful."

A new company Google just announced it's acquiring shows us how even more fine-tuned the ads that leap onto our screens are going to be in the future. San Mateo-based Teracent makes display ads for the Web (and mobile devices). But not just any display ads. Teracent's systems actually build the display ads on the fly, based on what it knows about the specific person it'll be shown to. So, for example, assuming both you and your mom have indicated you're interested in home hardware (perhaps you both did Google searches for Home Depot?), it might build the ad on top for you (since you also were searching for lighting fixtures) and the one on the bottom for your mom (because she lives near Colchester, VT). Automatically. In real time. Using what are called "machine learning" systems.

So the bad news is that the machines are, in fact, coming for us. The good news is they know what we like.

Gourmet's loss was Salon's gain—in more ways than one. Not only did the San Francisco-based Web magazine launch a new Food section today with former Gourmet contributing editor and gourmet.com blogger Francis Lam at its helm. But where Condé Nast looked at print food journalism and saw hemorraghing profits, Salon is seeing online food journalism as a way to bring home the bacon.

Food is just the first of several new sections Salon plans to add as part of a multi-pronged strategy to ensure the magazine's long-term financial sustainability. News and politics, Salon's traditional strong suits, generally are not particularly interesting to companies advertising online. Softer areas, like food, Salon Media Group CEO Richard Gingras told BayNewser, offer "richer revenue opportunities."

While Salon's upfront about the need to find new sources of revenue, Gingras also says the company is choosing as targets of expansion "areas that we think are important parts of who we are as a culture." A previous Salon food section in the early part of the decade focused on eating out. Salon decided to make the new section more about cooking at home, Gingras said, in part after noticing that there was a lot of recipe-sharing going on over at Open Salon, Salon Media's blogging site.

Why Salon chose Lam to steward Food, after the jump.

The should-he-or-shouldn't-he argument about Ruppert Murdoch potentially pulling his News Corp. holdings (including the Wall Street Journal) from Google news listings continues into another week. Of particular interest is the notion that he could potentially offer an exclusive license to Microsoft's Bing search engine, complete with revenue- and traffic-sharing details.

This would, of course, be detrimental on many levels to News Corp. sites such as WSJ.com, which derive a significant amount of traffic through Google search functionality.

Whether it will affect Google remains conjecture. After all, even without Google, bloggers and other news sources will continue to link to News Corp. holdings -- which, in turn, are listed by Google -- meaning Bing's exclusivity, if it comes to that, will hardly be exclusive.

Microsoft's motivations are clear: Force Google to pay for content (ie: hurt its margins), or suffer the consequences.

Financial Times is reporting that Murdoch has approached other online publishers about joining him in his potential boycott.

So: Good idea? Bad idea? Experts continue to weigh in.

Today, Media Memo offers a glimpse at what that might look like, courtesy of a demo the company put together for advertisers and media types.

The fact that they embargoed reproduction of the demo doesn't mean one can't see it, however. They've been airing part of it as part of a display at the Wired store in New York City, where it was filmed and uploaded to YouTube. (The annoying techno music is ambient, not part of the demonstration.)