The Chronicle devoted almost 1,500 words this morning to explaining why its new presses are going to do a bang-up job of moving the paper forward. Which leads one to wonder: Are they protesting too much?

Their argument: Better printing technologies means better journalism, because you can augment stories with more vivid pictures and graphics; better printing means a better deal for advertisers, because ads get reproduced more clearly; the shorter, narrower broadsheet format means a better experience for people who read the paper on MUNI or BART.

According to the story: "The newspaper's top editors say they are committed to producing a paper that can compete effectively against the imagery of the Internet, glossy magazines and television—or anything else that impinges on a potential reader's valuable time."

But here's what we're wondering: Is this really going to make that much of a difference to the question that really matters: Getting people to buy the dang thing?

You tell us: