BayNewser - All The Media News By The Bay

Yahoo's New Look

Yahoo finally rolled out its homepage makeover that's been so long in the works, and it's receiving almost universally positive responses. It is, Tapan Bhat, Yahoo's SVP of Integrated Consumer Experiences, said on All Things D, "the most fundamental change to the homepage ever."

The primary goal, it seems, is increased customizability. Sixty-five applications in the "My Favorites" area allow users to float pertinent information, and not just from Yahoo. Scrolling over the mail link, for example, allows users to not only view their Yahoo mail inbox, but Gmail and AOL mail, as well. Facebook and MySpace activity are options, as are eBay searches and customized sports and news updates. All without actually clicking anything; simple rollovers surface each user's customized content.

Click the "Add" button and content from a staggering number of providers, from Barron's to Epicurious to the New York Times, can be integrated with ease.

It's a clear improvement. Because all this content is so well managed, the site actually becomes cleaner and simpler. With hundreds of millions of unique users each month, Yahoo's homepage is no small target, and this is certain to drive traffic further. It's a clear example of a major media company giving up the ghost as far as efforts to drive every piece of content it delivers, and instead cede control to users, in new and innovative ways.

"Yahoo's future is at stake here," wrote Anthony Massucci in DailyFinance. "It needs to do something to spark interest in its brand . . .Yahoo!'s reputation, and future, hangs in the balance."

"It marks the beginning of a renaissance of Yahoo," said Bhat on All Things D, "a renaissance where every pixel matters."

For a look at how every pixel mattered (or didn't matter) over the years, head over to Kara Swisher's look back at Yahoo homepages of the past.

yahoo new homepage.jpg



new on mediabistro.com

How to Write an Arts and Culture Review

Learn everything you need to know to write a smart, publishable review of music, film, books, theater or any other arts and culture topic.
Watch the video

Email This Post

Fill out the following information and click on the Send button in order to send this post, Yahoo's New Look, to a friend.
Friend's name
Friend's email address
Your name
Your email address
Note to your friend (optional, max 200 Characters)

Read more on BayNewser >

All The Media News By The Bay
BayNewser in Your Inbox
Mobile Version
RSS Feed
Our Blog Network

BayNewser

WebNewser

PRNewser

TVNewser

MobileContentToday

FishbowlNY

FishbowlDC

FishbowlLA

MediaJobsDaily

AgencySpy

GalleyCat

UnBeige

BayNewser Editors

E.B. Boyd

Jason Turbow

Email BayNewser

Follow BayNewser

Anonymous Tips
Archives

November 2009

October 2009

September 2009

August 2009

more...


Topics

About

About Us - Modules

apple

Archival

Ask.com

Awards - Bay Area

Bay Area Blogs

Bay Area Books

Bay Area Film

Bay Area J-Schools

Bay Area Jobs

Bay Area Journos

Bay Area Magazines

Bay Area Media

Bay Area New Media

Bay Area News Group

Bay Area News Project

Bay Area Newspapers

Bay Area People

Bay Area Radio

Bay Area TV

BayNewser

Bobbles and Toys

Business Models

CBS 5

Center for Investigative Reporting

Change

CircLabs

Citizen Journalism

CNET

Comings and Goings

Conferences & Panels

Craigslist

Current TV

Digg

Digital TV

Dwell

e-books

Events - Bay Area

Experiments

Facebook

FCC

First Ammendment

FTC

Fun & Games

Future of Journalism

Google Book Settlement

Google Stuff

Hearst Corp.

How Things Are Changing

Hyper-Local

Ideas

Innovation

Internet TV

Jelli

Journalism & Law

KCBS

KGO Radio

KNBR

KPFA

KQED

KRON

KTRB

KTVU

Language

Literature

Marin Independent Journal

Marketing

McSweeney's

Media Workers Guild

MediaBistro

mediabistro.com

MediaNews Group

Microsoft

Mobile Media

NBC Bay Area

Netflix

New American Media

New Tools

New York Times

Newspapers

Oakland Tribune

Old Media

Old Media-New Media Relations

Online Advertising

Online Journalism

Openings and Closings

Our Digital Lives

Palo Alto Daily News

Pandora

People & Places

People to Watch

Pixar

Podcasting

Politics & New Media

Power List

PR

Practice of Journalism

radio

Radio - Internet

Revision3

Right and Wrong

Roundup

Roundup of mediabistro.com Blogs

Salon.com

San Francisco Chronicle

San Francisco Examiner

San Jose Mercury News

Santa Rosa Press Democrat

Scribd

Search

SF Weekly

SFGate

Silly Stuff

Soc Media

Spot.us

TechCrunch

Technology

TV News - Bay Area

TV Shows

Twitter

Valleywag

Video - Online

Video Games

ViewPass

Warren Hellman

Ways and Means

Wikipedia

Wired

Yahoo

YouTube

Links

Curbed SF

Eater SF

The Grotto

The Public Press

San Francisco Chronicle

San Francisco Peninusla Press Club

SF Appeal

SFist

Spot.us

Wordyard
-----------

Boom Town

Inside Cable News

Romenesko

SocialMedia.biz

TechCrunch

Valleywag

Job Listings

Featured Listings

Interactive Art Director
Full-service Advertising Agency/Custom Publisher
Denver, CO

SEA_Online Content Manager
Samsung Electronics America, Inc.
Ridgefield Park, NJ

Human Resources Manager
HarperCollins Publishers
New York, NY


mediabistro.com l Member Benefits l Jobs l Freelance Marketplace l Courses l Events l Forums l Content
mediabistro Blogs: Media News l TVNewser l GalleyCat l UnBeige l FishbowlNY l FishbowlLA l FishbowlDC l PRNewser l AgencySpy
MobileContentToday l WebNewser l BayNewser l MediaJobsDaily l mbToolbox
Site Map l Advertising/Sponsorships l Partners l About Us l Contact Us/Help

internet.commediabistro.comJusttechjobs.comGraphics.com

Search:

WebMediaBrands Corporate Info

Legal Notices, Licensing, Reprints, Permissions, Privacy Policy.
Advertise | Newsletters | Shopping | E-mail Offers