Topic: Finance/Legal PR

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sailor Posted – 3/1/2007 11:52:43 AM | show profile | email poster
I currently work in development and public relations at an independent school and am exploring the possibility of moving into finance or legal public relations. I was wondering if you have any advice about how I might go about learning about possible openings. I'd also appreciate some salary information.

Thanks so much.
Cyrus Posted – 3/1/2007 12:14:54 PM | show profile
Do you have any specific experience in those areas? If you don't, it's going to be very difficult. Finance PR involves things like separately-managed accounts, defined benefit plan management and a lot of other concepts that can be tough to grasp for a while if you don't have the experience.

Likewise, for legal PR, you have to have experience in a wide array of areas to be successful. Lawyers that bill out at $600 an hour want someone who comes in and knows their business inside and out or is a very quick study. Unlike a lot of clients, in the legal world, the marketing departments you report into as a PR person often have no real pull because no one in the department is a partner.

I don't mean to be a downer, just to give you a true sense of what you'd be getting into. Finance would be easier if you know a lot about the area, because there are firms that deal in that world almost exclusively.

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Cyrus Afzali
Astoria Communications
www.astoriacomm.com
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