Topic: PR cost for online promotion

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Author Message
zen Posted – 3/15/2007 5:35:18 PM | show profile | email poster
hi everyone - I need some help with estimation of possible cost for online PR.
we are recently launched online social network (self-funded) that would like to run a special promotion for 2 months which we need publicity for. we would like to get some online press coverage etc . can anyone give me a price range for this kind of work (either individual publicist or a PR firm) - thanks in advance!
WritingSoul Posted – 3/21/2007 10:31:26 PM | show profile
For a decent campaign, at least $2,000/month and I would say 3 months is the minimum for most firms...
maphop Posted – 3/22/2007 10:52:30 AM | show profile | email poster
You specifically mention "online PR" twice within your post so I'm wondering whether you're referring only to your business (which is an online marketplace service) or if you genuinely think you only want online publicity. If that's the case, why? Why wouldn't you want print, radio and television?

I think $2000 is a little low for an all-out campaign designed to drive viewers and subscribers to your site but it might be possible for a 90-day campaign.
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