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Topic: Red Carpet Media Relations (Best Practices)
| Author | Message |
| NewbiePR | Posted – 3/19/2007 5:34:33 PM | show profile | email poster How do you go about getting a list of the press that covered a special event? Is that public information listed anywhere or private? I'd like to follow up to see if these outlets ran the stories or posted the pictures online. We recently did a red carpet for a breast cancer foundation and I didn't have time to go back and get cards or contact numbers for all of the photographers and press that was there. What is the best way to go about this? |
| maphop | Posted – 3/20/2007 9:45:16 AM | show profile Public information? I'm confused by your question...do you know of a public listing of media that attends events?! If you didn't have one of your staff members or a volunteer manning the press your best bet is to call each of the media you invited and simply ask. Another option is to spend the money and invest in a clipping service so that you can prove to your client that there were qualified story hits and that whatever retainer they invested in PR paid off. And your question about wondering whether any press DID cover the event and then posted story or images online, well, you know how to do that checking yourself, right? |
| linjohn | Posted – 3/20/2007 3:31:08 PM | show profile I am also a bit confused as to why, if you invited the press, you wouldn't call them to follow up in the first place. That is a very basic part of the job. It is also a good thing, after any event, to call your contacts to find out if there is anything else that they need. Can you supply them with photos, with a tip sheet, a recap of the night, etc.? If I'm (we're) not understanding your question, please elaborate and maybe I can offer some different advice. |
| valentine | Posted – 3/20/2007 5:20:40 PM | show profile Also, for the future, you'd want to have a media liaison. That volunteer greets the media and tracks who's there from your database of invited and confirmed media. |
| NewbiePR | Posted – 3/21/2007 2:12:51 PM | show profile | email poster Hopefully a better explanation Thank You everyone for responding. I have a client who attended a red carpet. I've tried 2 clipping services and have come up with zilch. But when I searched on my own using google I found the images and interviews. I will rephrase my question. When you take a client to a red carpet, what is the best practice of getting the media list of who the event planner invited? Is it taboo to ask for that? Wouldn't that be more simple than having multiple clipping services? or is that information that even planners typically do not release to publicists. I'd much rather just go down the list of their invited media, to check and see if they published anything or posted the photos online than using a clipping service. Am I going about that the wrong way or is it better to just use multiple clipping services? It seems the clipping services aren't catching them. I've done better on my own with google. |
| NewbiePR | Posted – 3/21/2007 2:13:13 PM | show profile | email poster Hopefully a better explanation Thank You everyone for responding. I have a client who attended a red carpet. I've tried 2 clipping services and have come up with zilch. But when I searched on my own using google I found the images and interviews. I will rephrase my question. When you take a client to a red carpet, what is the best practice of getting the media list of who the event planner invited? Is it taboo to ask for that? Wouldn't that be more simple than having multiple clipping services? or is that information that even planners typically do not release to publicists. I'd much rather just go down the list of their invited media, to check and see if they published anything or posted the photos online than using a clipping service. Am I going about that the wrong way or is it better to just use multiple clipping services? It seems the clipping services aren't catching them. I've done better on my own with google. |
| justthefactsman | Posted – 3/21/2007 2:35:56 PM | show profile Um, you're going to have to get that info on your own... I've covered many a red carpet as a reporter and if you're looking at getting your client press you should be handing out cards and talking to people in the line. When your client is doing an interview try to talk to the next press person. Quickly explain who your client is and ask if they want an interview. Usually they say yes. Then trade cards and when that press person is free usher your talent over. Give it a couple of days and then contact the reporter to see if your client is feature. If so have them email or mail you a copy of the coverage. If not, try to pitch a larger feature or tell them about your other clients. The PR company running the red carpet is under no obligation to give you anything. If you're looking for a place to pitch your client pick up a Writer's Guide and look for publications. Then write a press release and send it like crazy. |
| NewbiePR | Posted – 3/21/2007 6:05:10 PM | show profile The PR company running the red carpet is under no obligation I didn't intend for my message to mean that they are obligation. I know they are not, I am just curious as to IF companies do, what is the best way to go about asking them. Or is it even in bad taste to ask the PR agency putting on the event for a list of media who attended , in order to follow up on coverage. But I'm going to definitely look into that writers guide. |
| df | Posted – 3/21/2007 7:23:15 PM | show profile just ask them nicely, worst case scenario, they say no. if they say yes, you just saved yourself a ton of work. |
