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Topic: copywriting career
| Author | Message |
| newbie | Posted – 3/27/2007 3:55:27 PM | show profile I currently write service pieces for women's magazines but I'm contemplating a career move to advertising. Has anyone done this? I am researching copywriting schools/courses, but am a little unsure if I really want to start at the bottom of the totem pole... Thanks! |
| jerseygal526 | Posted – 3/27/2007 7:12:31 PM | show profile you probably won't have to if you're already writing. check out www.bly.com. ------ http://www.kristenfischer.com http://www.creativelyselfemployed.com |
| linjohn | Posted – 3/27/2007 7:14:38 PM | show profile Hi Newbie, I worked in advertising/copywriting for a year before making the switch over to PR, where I have been happy ever since. If things are the same, I'm guessing that you probably won't be able to get a copywriting gig without an ad-specific portfolio. Since you will need to build up your book anyway, I suggest taking a few classes in copywriting to see how you like it, how you like the other people, the atmosphere, etc. Then you can make a better-informed decision about making a career change. I think I took classes at AdHouse, but there are plenty of other courses in the city that are good as well. Unfortunately, it has been so long I don't know any of them. |
| editrix | Posted – 3/28/2007 8:59:04 AM | show profile You can easily do fashion catalog copywriting with your women's mag experience. Agency stuff, I'm not so sure. You don't need to take a course and you shouldn't start at the bottom if you have published writing samples. But beware: Advertising is sooooo different than editorial work. I went from mags. to advertising and back to mags. I hated the hierarchy and and layers of management in advertising. I find mags. much more of a team effort and much more laid back and interesting. There was a similar thread on this topic about a month ago, so look for those comments as well. |
| newbie | Posted – 3/28/2007 2:57:05 PM | show profile Thanks everyone--good tips from all! |
| Suet | Posted – 4/10/2007 1:33:49 PM | show profile I bluffed my way into writing for a major direct marketer's printed catalog, and more recently for the Web site of a major national consumer product. If you know how to write, you can become a copywriter pretty easily. Just think "if this copy was written, what would it look like" and you're golden. |
