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Topic: Your PR Opinion

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kitty54 Posted – 4/9/2007 6:55:34 PM | show profile
In your opinion what is the most difficult thing about Public Relations?
f-dog Posted – 4/10/2007 2:11:40 PM | show profile | email poster
I guess it depends on the kind of PR that you're talking about but the most difficult thing is often dealing with the clients. It's not that they're always bad people but, in so many cases, their expectations far exceed the reality and this can often lead to frustration and disappointment.

That can be uncomfortable and difficult to deal with if it happens on a regular basis.
Cyrus Posted – 4/10/2007 4:37:02 PM | show profile
Managing client expectations. A culture has developed, largely because of the work of the big agencies, that has clients thinking they'll be able to get anything under the sun they can think of.

So what happens is agency a promises everything, can't deliver all of it, then the client leaves. They go to agency B, who does the same as a, and the circle continues until someone is willing to stand up and give them a realistic idea of what they can expect.

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Cyrus Afzali
Astoria Communications
www.astoriacomm.com
SleepyHead Posted – 4/11/2007 10:29:09 AM | show profile
Client expectations, hands down. I try to give them a realistic assessment of the media climate, and of their projects, but sometimes that does not always work. What is even more difficult is when they actually DO get loads of press for a project because it is particularly newsworthy, but the next one is lack luster and does not have any real newsy elements to it. Their expectations are already through the roof because of the last project, and they cannot understand why it may not happen again.

I am experiencing that now. Just got piles of feature stories for a client but now the reviews are coming out, and they are NOT good. In theory the project was amazing, in actuality it fell short. So now I am trying to manage the aftermath, and it is not fun.

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