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Topic: TVNewser's propaganda techniques
| Author | Message |
| brother-trucker | Posted – 5/9/2007 11:51:54 PM | show profile Brian Stelter has never answered questions about why he uses Live Plus ratings data, which includes DVR viewing, when it is not considered by advertisers. (Proof that advertisers do not consider Live Plus data: http://www.mediaweek.com/mw/news/recent_display.jsp?vnu_content_id=1003538391) We know Stelter suddenly began to emphasize 25-54 "demo" data to make MSNBC look more competitive. Many have long suspected that Stelter uses these Live Plus numbers for the specific reason of helping Countdown, which Keith Olbermann repeatedly brags is "the most DVR'ed show in cable news." (Proof of the Olbermann quote: http://www.tvguide.com/news-views/columnists/the-biz/default.aspx?posting=%7B2911903E-35C2-4F37-B067-320CF68F3AAE%7D) Here's the proof, from Tuesday's ratings in what Stelter and MSNBC say is the most important category, the 25-54 "demo". In the ratings every advertiser sees, Keith Olbermann lost to Paula Zahn. Yet the numbers posted by his fan Brian Stelter are much different. (Proof that Stelter is an Olbermann fan: http://www.ajr.org/Article.asp?id=4268) Actual Tuesday night 8 p.m. 25-54 "demo" ratings (source: Inside Cable News): FOX/O?Reilly Factor: 338,000 CNN/Paula Zahn: 144,000 MSNBC/Countdown: 127,000 HLN/Nancy Grace: 103,000 Live+ Tuesday night 8 p.m. 25-54 "demo" ratings (source: TVNewser): FOX/O'Reilly Factor: 351,000 MSNBC/Countdown: 151,000 CNN/Paula Zahn: 146,000 HLN/Nancy Grace: 104,000 Whoa. Olbermann gained 24,000 viewers, Zahn gained 2,000, and Grace gained 1,000. O'Reilly, who starts with an audience over 3 times the size of Olbermann, gained 13,000, still far less. This is why TVNewser is an unethical website that can't be trusted. Stelter is intentionally giving numbers that are not considered by advertisers for the sole purpose of trying to make a show he's a fan of look good. If anyone wants to rebut this post, sources for your information need to be included. |
| LiveNewsToday | Posted – 5/10/2007 3:24:58 AM | show profile I think you'll find that people can rant and rave just like you whenever and however they want, so not much point in dictating how they should reply. |
| Iron Eagle | Posted – 5/10/2007 8:16:27 AM | show profile Who cares about some kid blogger. I truly see this as the ultimate sign of jealousy or obsession. Stelter's free to say what he wants as much as Matt Drudge is allowed to soil people's reputations. |
| noname1234 | Posted – 5/10/2007 10:16:57 AM | show profile "TVNewser is an unethical website taht can't be trusted." Website? It's a blog. So's Drudge, Olbermann Watch, Huffington Post, etc. Trusted? By whom? For what? If you find it an entertaining, informative read, fine. If not, get your info elsewhere. I don't think anyone who's seriously interested in studying the TV news business uses Stelter's little one-paragraph posts as they're sole info source. And if you're not seriously interested in the TV news business, why do you even bother reading it? I don't -- I didn't even know it existed until I saw your and other incessant ranting about it. |
| LiveNewsToday | Posted – 5/11/2007 11:22:14 PM | show profile brother-tucker - why don't you start your own blog about tv news then if you think you're so much better? |
| One2Three | Posted – 5/12/2007 9:14:01 AM | show profile " I truly see this as the ultimate sign of jealousy or obsession" Jazz- if you could only recognize your jealousy and obsession with BOR and FNC . Brian is doing what he can to help MSNBC and Olby.He is a Olby fan.He can't stand BOR . |
| CoolHankPuke | Posted – 5/12/2007 9:40:03 AM | show profile The Truth about Stelter Has anyone ever seen a post about how Tucker Carlson consistently flops in the ratings? Of course not. Why? He's at MSNBC. If a Fox show was killing the line up, he would be all over it. |
| Iron Eagle | Posted – 5/12/2007 9:58:22 AM | show profile bigwhi says...Brian is doing what he can to help MSNBC and Olby.He is a Olby fan.He can't stand BOR . He should we applauded for this maybe lifted to sainthood. |
| brother-trucker | Posted – 5/12/2007 11:01:17 AM | show profile NoName, TVNewser is not a blog. It doesn't allow readers to comment on posts and instead cherry-picks "e-mailers" and "tipsters." |
| brother-trucker | Posted – 5/12/2007 11:07:40 AM | show profile This was posted on another thread but I thought it was more relevant to respond here: "The only ratings that advertisers care about are the ratings for the 25 to 54 "demo." MSNBC's coverage won that demo, so MSNBC was the clear winner, period." Hilarious! That's Brian Stelter's rationalization too. Here's the problem, you and him say 25-54 "demo" numbers mean the most because it's what advertisers care about. But then, Stelter turns around only and posts "Live Plus" data that includes DVR numbers, which advertisers DO NOT look at! He does that because it boosts Olbermann's numbers, which we already outlined above. Could it be any more obvious? |
| noname1234 | Posted – 5/12/2007 11:41:55 AM | show profile If advertisers don't want to advertise on msnbc, they won't -- I really don't think they base their spending decisions on anything brian stelter says, do you? |
| noname1234 | Posted – 5/12/2007 11:49:37 AM | show profile brother-trucker -- you've made it pretty clear by months and months of posting that you're not a fan of stelter. What exactly do you wish to get out of this? Is your goal to have mediabistro "fire" him? According to what we've heard from mediabistro, stelter's blog gets a lot of traffic (you're probably contributing heavily to that!), so it seems unlikely they're going to dump him. But even if they did, didn't his blog already have a big audience before it was bought by mediabistro? The internet is a big, big place. If you don't l like one blog, find one you do -- or better yet, start your own! |
| Iron Eagle | Posted – 5/12/2007 12:14:38 PM | show profile noname - thanks for providing these one-note posters an alternative. I'm sure none thought about starting their own blog. With the passionate distaste they have for Skelter and the voume of responses everyday - I bet they could create a blog as dense as War and Peace in over a week. |
| noname1234 | Posted – 5/12/2007 1:21:11 PM | show profile "NoName, TVNewser is not a blog. It doesn't allow readers to comment on posts and instead cherry-picks "e-mailers" and "tipsters." None of Mediabistro's blogs allow comments directly on the page (and I'd bet money the reasons for that at technical), but TVNewser DOES prominently feature this forum on the page, with the most recent thread titles featured, so it's not like it's trying to stifle conversation. And the comment that he "Cherry-picks" his coverage -- I have no idea because I don't have access to his email account, but how exactly is that not in line with being a blog? The crazy thing is, I didn't know about his blog until I read about it here (thanks for promoting it, BT and others!). But 95% of his posts are a few sentences long and consist solely of a quote from and link to another site, such as AP or MediaWeek. When you actually read the blog and the rage it seems to incite in some people here, you really just have to scratch your head. |
| brother-trucker | Posted – 5/13/2007 3:06:45 AM | show profile With all the evidence that Brian Stelter is using this site to curry favor with a network he wants a job with, why isn't that worth pointing out? I guess Stelter gets to smear professional journalists before he even gets a degree with no consequences? No way. |
| Iron Eagle | Posted – 5/13/2007 7:52:17 AM | show profile brother - your chase of this young man is pointless. Come up with something different to talk about - he's got the space and attention - you've got a paragraph or two. |
| noname1234 | Posted – 5/13/2007 12:10:21 PM | show profile Why isn't it worth "pointing out," BT? You already DID that about 3 months ago. The point is that no one else seems to share the blood-churning outrage over this that you seem to express. |
| UKNewser | Posted – 5/13/2007 1:07:06 PM | show profile Brother-trucker, you're clearly a nut and a bit of joke, but your obsession does make me chuckle :-) |
| Iron Eagle | Posted – 5/13/2007 1:14:43 PM | show profile This posting has run the cycle from silly to nutbar to infuriating to stalking and back to silly. What about those Somoans? |
| One2Three | Posted – 5/13/2007 1:33:19 PM | show profile With all the evidence that Brian Stelter is using this site to curry favor with a network he wants a job with, why isn't that worth pointing out? I guess Stelter gets to smear professional journalists before he even gets a degree with no consequences? No way It is worth pointing out..Some are blinded by their liberalism. |
| noname1234 | Posted – 5/13/2007 2:39:14 PM | show profile Not "blinded by liberalism" -- "blinded" by a sense of proportion and perspective. Again, what's your desired goal of all this posting about stelter? Is it for mediabistro to end its relationship with him? You should just say that then -- and rather than post about it here, you should be firing off your enraged emails with the evidence you've uncovered -- "he mentioned the 25 - 54 demongraphic once again in his ratings round-up!!!!" -- to the powers that be at this website. |
| LiveNewsToday | Posted – 5/14/2007 6:18:58 AM | show profile wow! this thread has gotten personal!! |
| brother-trucker | Posted – 5/14/2007 9:51:49 PM | show profile Looks like this thread has been noticed by Drudge & Olbermann Watch. Let me just say one thing: this isn't a Republican-Democrat issue for some, including me. It's about someone who has a small amount of power to influence people not being truthful, period. As long as Brian Stelter continues his campaign to make Countdown with Keith Olbermann the #1 show in cable news at the expense of Fox and CNN, and via dishonest means at that, people will not stop speaking out against him. http://www.olbermannwatch.com/archives/2007/05/a_few_more_word.php#more |
| noname1234 | Posted – 5/14/2007 10:15:19 PM | show profile BT, I'm sure stelter is incredibly flattered every time he reads your posts about the power he has to control the viewing habits of the American public (esp. by such nefarious tactics as posting 25-54 demographic data along side all-viewer data in his weekly ratings round-up!) |
| brother-trucker | Posted – 5/14/2007 11:18:12 PM | show profile The nefarious tactic is not posting the only data for both the 25-54 "demo" and total viewers that matters to advertisers because MSNBC wants it that way. "Live Plus" numbers for those two categories are all he posts and advertisers do not consider them. Inside Cable News posts the real ratings. |
