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Topic: Using client's TV coverage for PR?
| Author | Message |
| Foreigner | Posted – 5/29/2007 1:50:11 PM | show profile I got my client onto a couple of morning and evening TV shows and would like to be able to use those programs as additional PR tools. With copyright laws in mind, can I purchase the segment from a media monitoring company and air the TV segments at commercial functions for my client? If I want to link to the TV programs on the client's Web site, will they still be available for linking in coming months? If not, any thoughts on how to link to them? Or can I somehow upload the TV programs to the client's Web site through YouTube? |
| Cyrus | Posted – 5/29/2007 3:09:15 PM | show profile You can certainly purchase a clip along with the rights to use it for commercial purposes. Usually the station/network contracts with another company to administer those rights for them, just as print outlets do with reprints. Find out who handles theirs, get them to make a file from the clip that you could then upload to your client's Web site, and you'll be done. I'd definitely upload the material to the client's site directly. That way, you won't have to worry about it disappearing unexpectedly. You don't need any special server to put the clips on the site; visitors will just download the entire file and play it on their computers as they want. ------ Cyrus Afzali Astoria Communications www.astoriacomm.com |
| Foreigner | Posted – 5/29/2007 4:57:27 PM | show profile Thanks! |
| maphop | Posted – 5/29/2007 7:28:13 PM | show profile An upload is the way to go and yes, you can absolutely request copies from either the station or from a service. Remember that copies of televisied or audio recorded events are also a great way to prepare for the next go around; like tapes of professional sporting events, they're the perfect vehicle for you to coach your player in everything from eye contact and voice modulation to pointing out the "um" that they started every answer off with following a question. And, if they wore that wide-striped tie in orange and lime that you warned them about but that was a gift from old Aunt Millie, nothing will say "I told you so" faster than the client seeing their own image under the bright and unforgiving lights of a studio --- |
