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Topic: PR Agent Title
| Author | Message |
| press5 | Posted – 7/5/2007 3:20:40 PM | show profile | email poster What is the difference between a PR agent and PR Manager? Does a PR agent have duties that are unlike those of a PR professional? I appreciate any answers. |
| Cyrus | Posted – 7/5/2007 6:16:54 PM | show profile An agent would be more like someone who's a publicity person and manages the reputation of celebrities. That's a lot different from a traditional PR professional that works to raise the profile of companies through mentions in newspaper articles, TV clips, etc. ------ Cyrus Afzali Astoria Communications www.astoriacomm.com |
| rhapsodypublicityinc | Posted – 7/5/2007 8:22:25 PM | show profile | email poster PR Agent Titles PR **managers** tend to supervise other accounts managers in large PR agencies or manage an organization's PR strategy overall, delegating specific tasks to interns or subordinates in larger organizations or doing it all in smaller ones. They are typically employed directly by the organization. PR **agents** are usually contract or freelance/entrepreneur (agency-based) representatives of an organization or individual, executing all of the aspects of public relations activities for their clients including raising their profile in the media, creating and/or repairing personal and/or professional images or reputations, doing crisis PR, securing personal appearances for their clients, representing an individual or organization in the media, etc. The former tends to do more institutional media management and public relations within an organization while the later is typically independent of their clients (agencies, entrepreneurs, freelancers, etc.) but works more personally and directly with individuals and their organizations. **Publicity** agents are exactly that; they secure media coverage for individuals, organizations or events to generate audience and media attention and attendance/participation in their activities. They (we) typically don't manage images, do crisis PR, repair reputations, do cause related stuff (other than a specific event related to the cause) or anything else that isn't related creating the media attention to raise ticket sales or attendance at an event for their client's audience-specific (arts & entertainment, in my case) endeavors. They can be employed directly by an organization or independents and tend to work with clients who are experienced professionals that already have some kind of name recognition or established brand identity, who have worked with or currently work with agents and/or whose PR managers/agents (or development directors in the case of some nonprofits) is looking to subcontract publicity activities to someone with specific audience or market experience. The Public Relations Society of America has more information on these titles and their job descriptions since the first two are used interchangeably in some cases and the last is often blurred by taking on activities usually conducted by the two. In some cases, the definition depends on organization and industry, too. I hope this helps. ------ Dahna M. Chandler, Publicist & Award-winning Journalist Rhapsody Publicity, Inc. ?Inspired A&E Media Expertise Making Your Audience Sing Your Praises 888-497-7770 www.rhapsodypublicity.com |
| press5 | Posted – 7/6/2007 12:18:59 PM | show profile APpreciation Thanks for your answers. They were exactly what I needed. |
