Topic: Ideas for new business incentives/bonus plan

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Author Message
dragonrider Posted – 7/6/2007 3:08:12 PM | show profile
Does anyone know the standard profit sharing/bonus percentage to share with an employee who brings in new business? I've got a small agency and will be hiring a seasoned marketer but would like to incent her to bring in new business by paying her a % of annual billings. But I don't know what the standard percentage is.
marianna Posted – 7/6/2007 5:21:29 PM | show profile
hi Dragonrider,
I don't know if this is standard, but when I worked for a PR agency in LA, we would get 10% of the first month's fees of a new client, with the average monthly fee being around $7000.
In other words, $700 bucks.
M
linjohn Posted – 7/6/2007 5:47:40 PM | show profile
In my experience, it has been 10% of each client we brought in, for as long as the client was working with the agency.
Cyrus Posted – 7/7/2007 12:21:53 AM | show profile
It's most commonly done by giving the referring individual a certain percentage (usually something on the order of 10%) for a limited periods. The time can range greatly, as I've seen some that give the bonus based on a whole year's billings.

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Cyrus Afzali
Astoria Communications
www.astoriacomm.com
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