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Topic: Satellite Radio PR Value
| Author | Message |
| Ryan M | Posted – 7/12/2007 9:58:49 PM | show profile | email poster Does anyone have an idea how to figure out the PR value (or ad value) for spots on Sirius & XM Radio? Most PR Professionals I've spoken with don't have a clue. Your insight would be greatly appreciated as always. Thanks. Ryan |
| betsy balega | Posted – 8/11/2007 10:28:30 AM | show profile Satellite Radio Ryan, I would think, what matters is audience size. For instance, I am sure Oprah and Friends has more listeners than a lesser known radio show. Depends who your target market is. I have a radio show, but it is internet, based out of NY and I broadcast from my home in Toronto. I have had a few Canadian companies inquire about being my sponsors - we'll see what happens. Good luck. Betsy Balega Tuning in with Betsy http://www.blogtalkradio.com/betsy |
