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Topic: freelance pr
| Author | Message |
| kswrites | Posted – 8/6/2007 10:44:58 PM | show profile has anyone had much success doing freelance public relations? if so, what types of clients have you had the most success with -- corporations, small businesses? |
| wineaux | Posted – 8/7/2007 12:12:00 PM | show profile I am currently a freelance publicist, journalist and researcher. Right now I'm more focused on the pr end because I have a contract with a private business that has been farming me out to a variety of small businesses, organizations and charities. It has really kept me busy lately, and the jobs have all been fairly unique. I've had the most success with smaller businesses, but have worked for larger corporations, and found that the larger companies tend to be more consistent with projects once they trust you and see you have skills. I need flexibility with my work schedule, so the freelancing has worked well for me. But, if I wanted a more steady paycheck, I'd probably head back to the corporate world. |
| Cyrus | Posted – 8/12/2007 2:06:40 AM | show profile Many people do, although most people who are doing it don't call themselves freelancers, but rather build out some sort of business identity and organization. Clients will vary widely, depending on a person's experience and contacts. ------ Cyrus Afzali Astoria Communications www.astoriacomm.com |
| bergdorfblonde | Posted – 8/17/2007 1:40:17 PM | show profile | email poster Do what you love I write mostly beauty, fashion and pets pieces, so those are people who are drawn to me for PR services. Promote what you love and you will be super successful at it. Don't try to promote a product you are not passionate about. |
| wineaux | Posted – 8/17/2007 5:00:53 PM | show profile Listen to Bergdorf! When I first got into freelancing, I took every job I was offered. I wrote and promoted everything from insecticides to dental insurance software. Now, I do what I love. Once I reached that epiphany, I began to write about wine, cooking, child rearing, the arts, and a few other interests close to my heart. It's true, my pieces are much higher quality and I have better results. And the job offers are better since the quality has been so much better. |
| Foreigner | Posted – 8/20/2007 3:39:55 PM | show profile Yes, that's great advice - do what you know and love. When you know what you're talking about you can become a useful and trusted source for journalists - and it's good (and very satisfying) to fulfill that role for them without always trying to promote a particular product at every turn. And when you're passionate about what you're promoting, your sincerity shines through, and you show some of the real you. |
