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Topic: Error on press release
| Author | Message |
| globetrotter78 | Posted – 8/10/2007 3:53:23 PM | show profile What do you do if you discover that a press release has a name spelled incorrectly *after* you have sent it to the press? Kind of new at this, so any advice for how to fix this would be appreciated. Thanks! |
| LoDo | Posted – 8/10/2007 5:21:40 PM | show profile | email poster Did you post it on PR Newswire or Business Newswire? If you catch it within a certain amount of time, they'll repost for free. If you sent it out yourself, just put UPDATE, followed by the original subject line and resend it. That's what I did with a client; the reporters valued my honesty and "hey, mistakes are made" mentality. ------ Lori |
| globetrotter78 | Posted – 8/12/2007 9:18:17 AM | show profile I sent it myself to reporters....will take your suggestion. Thanks much! |
| kswrites | Posted – 8/12/2007 10:31:45 PM | show profile i see you posted on friday afternoon... assuming you use outlook and hoping that most journalists you sent it to were not checking email friday afternoon, saturday, or today, you could recall the message. in outlook, open the email you sent, go to actions--attempt to recall the message. if the recall is successful, you'll get an email saying so. if not, take the previous poster's advice ... mistakes happen. |
| LoDo | Posted – 8/13/2007 10:17:32 AM | show profile I should mention that the error was the client's fault...they added information (which turned out to be incorrect) without telling me, and had me send the release. Wanting to save face for both of us, I pretty much didn't bring up the fact that the previous release was wrong, which is why I used UPDATE. Suffice it to say, the client no longer adds or deletes anything without telling me :-) ------ Lori |
| yesvirginia | Posted – 8/13/2007 2:44:00 PM | show profile for future reference.... Anytime you send a release to a client for approval, make sure it is proofed carefully when it comes back. One of the best lessons I learned in PR was at the first firm I worked for and it's worth repeating. The firm's president had each pr account exec read every release for clarity and typos before it went out to the media. This included releases that had been approved by clients. This sounds simple enough, but few people do it and as you pointed out, a problem can occur. It really was your job to re-read the release carefully once the client sent it back to you. At that point, you should have caught the client's addition and you should have called to check on the correct spelling of the person's name at that point. How many people got the release you initially sent? You could re-send the release with the correction and make a note in the subject line "Revised Release," or when you make your follow up calls to find out if anyone is interested in writing about the subject of the release you might mention that you would like to send a revised release with the correct spelling of the person's name in it. |
| yesvirginia | Posted – 8/13/2007 2:44:10 PM | show profile for future reference.... Anytime you send a release to a client for approval, make sure it is proofed carefully when it comes back. One of the best lessons I learned in PR was at the first firm I worked for and it's worth repeating. The firm's president had each pr account exec read every release for clarity and typos before it went out to the media. This included releases that had been approved by clients. This sounds simple enough, but few people do it and as you pointed out, a problem can occur. It really was your job to re-read the release carefully once the client sent it back to you. At that point, you should have caught the client's addition and you should have called to check on the correct spelling of the person's name at that point. How many people got the release you initially sent? You could re-send the release with the correction and make a note in the subject line "Revised Release," or when you make your follow up calls to find out if anyone is interested in writing about the subject of the release you might mention that you would like to send a revised release with the correct spelling of the person's name in it. |
