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Topic: Press release for new accesories business
| Author | Message |
| ebpenick | Posted – 8/16/2007 5:45:16 PM | show profile | email poster I've been asked to write a press release for an accessories (D-Ring belts) business. The business is quite new (the website has been up for < 1yr). The founder has been good about promoting (i.e. gave her belts to a local cheerleading team, donated them in gift bags at the Cannes Film festival, participates frequently in trade/craft shows, and has placed her belts in a couple retail stores). I'm new to press releases, and have done enough research to know the format, etc., but I'd love suggestions on the content. I'm not sure if I should talk about her business in general, one of the events, or her. Here are some sample headlines: Local woman quits 9-5 grind to start her own business, Learn how to leave the 9-5 grind and start your own business, D-Ring belts no longer limited to the summer season, Charity for cheerleaders, Charity for movie stars . . . Do any of those ideas sound like they would make better press releases than others? Thank you very much! |
| wineaux | Posted – 8/16/2007 7:22:59 PM | show profile What a funny coincidence. I have a friend that has a belt business and I just offered to do some pr for her since she is going to the next level. I think focusing on the product and the background of the founder, particularly if there is something about her that stands out and is unique. I'm going to put one together a press release within the next couple of weeks, and I had planned to describe various things about her background, (what got her into the design business, her family, where her product has been, etc..). I was going to spend much of it describing the product, where it can be found, and the events the product has been apart of. |
| ebpenick | Posted – 8/17/2007 9:44:49 AM | show profile Thank you very much! That's really helpful! Good luck with your PR piece (not that you need it!). |
| writesonwater | Posted – 8/19/2007 12:47:49 AM | show profile What worked for me when I did PR was to tailor the piece to the place it was going to. All of those are good ideas -- make a list of the places you'd like an in and then divide the ideas up among them. Also, don't forget publications like her hometown (local girl makes good), her alumni mag (Harvard grad makes good?) If the belt lines are interesting enough publicity-wise, what about the prospects of hooking up with Idol=type contests/reality shows (Winning's a 'cinch' as up-and-coming talent 'belts' it out; competition kicks it up a 'notch') |
