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Topic: Online Media Buying

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_tundrah_ Posted – 9/19/2007 2:00:00 PM | show profile | email poster
hello,

this may be a little off-topic from the main thrust of these boards, but i'm hoping there's some others out there whose jobs are as multi-tasking as mine... i am a "Communications Manager," so not only am i responsible for the PR, but for any and all things media-related.

i am looking for resources to help me craft an RFI/RFP for online media partners. i have previously bought online ads and know the super-basics, but i want to craft a detailed form that will request all the "right" info from prospective partners so that i can make the most-informed decision when buying online media.

are there any recommended websites or other sources that speak very specifically to the details and dynamics of buying web ads?

my overall media buy budget is modest (including print), so i want to make sure i'm stretching my dollars and do my homework up front so i don't end up with miserable response...

any help is appreciated!!!
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