Topic: Online Editorial Producer

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sauerkel Posted – 9/27/2007 11:38:04 AM | show profile | email poster
Does anyone know what the day to day job tasks are for an online producer? Do you need to know HTML?
Marie Posted – 9/27/2007 5:25:50 PM | show profile
You need no more than a nodding acquaintance with it, and all the codes are online anyway. Most Web publishers have their own content management systems--you'll be trained in that when you start the job (most of the systems are proprietary, so you can't really take a class or get training in advance).
sauerkel Posted – 9/28/2007 11:18:32 AM | show profile
Online Editorial Producer
Thanks Marie, I went for an interview for an online producer position with specific subject title, at a major daily. I have a print backround in that very specific subject and worked for an Internet consultancy company as a producer, so I get the Web and publishing tools etc.

After the interview, I was told I didnt have the right experience, even though, the magazine editorial I worked in the past is online word for word. They didnt seem to care if you had knowledge of the subject, just that you worked as an online editor before. I guess what I don't get is, if a publishing company wants an online auto editor, it doesn't seem to matter to them for example, if you were a gardening online editor then why specify?
Marie Posted – 9/29/2007 2:28:10 PM | show profile
Was your previous online experience with a site that was publishing daily by the minute? To me, your expertise in the subject matter (that would be valuable for story ideas and contacts) and the fact that you seem acquainted with the online pubilshing world have been adequate. But maybe they wanted someone who'd worked with a posting/publishing schedule more akin to their own. Maybe they sensed a technical uneasiness on your part with some of the coding, which these days is not at all difficult. Who knows. Don't let this dissuade you from applying for other online jobs. At least they told you upfront about what they thought of your experience and chanches for the job. I give them credit for that.
KC4 Posted – 9/29/2007 5:00:59 PM | show profile
hi sauerkel,

sorry the interview didn't pan out. having been an online producer (and no, i didn't know anything about codes when i started), perhaps they just wanted someone who was familiar with overseeing unique online elements like messageboards, blogs, banner ads, etc. i do think that you are dealing with a different attention span and interactivity online versus print. how to get that experience, though, is tricky.

i don't think you need to stress out about coding. my easiest suggestion is to write a blog (just to give you a basic understanding)...or better, get someone to pay you to write or edit an online column. simply starting a blog, experimenting a lot, and checking google.com/analytics made things a lot easier when i was hired to do online writing/columns.
Bleak Spouse Posted – 9/30/2007 1:38:40 AM | show profile
If it was with nytimes.com, then you're lucky you didn't get the job.
sauerkel Posted – 9/30/2007 1:24:38 PM | show profile | email poster
NYT Online
Why is the NYT online so bad?
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