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Topic: What to charge - spokesperson
| Author | Message |
| leopardslair | Posted – 10/18/2007 8:57:43 PM | show profile | email poster Does anyone know what resources to rely on or what the going rate is to set an hourly amount for spokesperson duties - speaking to the media and doing press interviews on behalf of a company? Thanks. |
| writesonwater | Posted – 10/19/2007 2:28:41 AM | show profile Where is Cyrus Afzali when we need him to answer a question? He has been a frequent and sage poster here and I think he's one of the ones who's done this sort of work, if I recall correctly. |
| brainfry | Posted – 10/19/2007 9:01:41 AM | show profile It varies I have done several spokesperson gigs for corp. brands based on my books. One offered a flat fee of 5K for one day doing a national radio tour/media training and paid all travel and related expenses. The other paid about 20K for a 7-city tour which required that I fly out to different cities and do a radio and TV interview. Finally, the last one paid about 4K to act as a judge for their national contest which required a few TV appearances but no travel. Two days of work total. I really love doing these gigs and wish more PR companies would approach me. |
| Bert | Posted – 10/19/2007 11:11:23 AM | show profile Ask for as much as you think you can possibly get away with. I'm not saying use the "I don't get out of bed for less than $10,000 a day" thing, but I think you'd be seriously surprised at what corporations are willing to pay for articulate, credible spokespeople, especially if it involves travel. The worst that can happen is that they'll negotiate a bit and if you've asked high enough, you still win. If they've asked you to be the spokesperson, they don't want to go through the process of getting another person approved, etc. Good luck and have fun! |
| Cyrus | Posted – 10/19/2007 11:45:41 AM | show profile This is one of those areas where publicity departs from PR a bit. Spokespeople and doing interviews on behalf of a client is more a publicist role. I know some here have said they do the day-rate thing; I've never done that, largely because although it's very common in mgmt consulting, it's not really common in PR. Also, it's not always likely that a company's going to be willing to pay for a whole day, while not knowing exactly how much time your duties will take. But regardless of how you bill, it's usually based around an hourly rate that in a major market is somewhere around $125-$200 an hour or thereabouts, although that can vary a great deal depending on one's experience level. Thanks, writes, for the kudos, by the way. Appreciate it! ------ Cyrus Afzali Astoria Communications www.astoriacomm.com |
