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Topic: Online Editor/Producer, part 2
| Author | Message |
| sauerkel | Posted – 10/29/2007 10:38:23 AM | show profile | email poster I 've asked this question before, but I need some more strategic advice. I have yet another online editor interview for a major magazine and need to help with my interview. I've been on at least 6 interviews for an online producer position about a specific subject, at a major monthy or daily. I have a print backround in that very specific subject and worked for an Internet consultancy company as a producer/project manager and marketing strategist, so I get the Web and publishing tools that folks use. After most interviews ( that I get feedback from) I'm told I didnt have the right experience. Why am I getting the interviews if they know I dont have the 3-5 years of online publishing experience? |
| webtastic | Posted – 10/30/2007 8:02:54 PM | show profile To paraphrase Bill Maher: "Ladies, if you're 36 and still talking about what dogs men are: It's you." It's not about publishing tools. They are invariably proprietary and not hard to learn. So, something else must be going wrong here. It sounds like "you don't have the right experience" is code for "no thanks." You keep posting this same question -- in fact, I sent you an e-mail with some answers a while back -- so, you might need to take a hard look at yourself. |
| brainfry | Posted – 10/31/2007 12:46:19 PM | show profile Some key words I've been in the online editing game for a while, and to have a good interview you need to talk a lot about synergy...how you will use the website to boost the publication circ. or ads. also, talk about cross promotion. how you will work with the editors at the publication to make sure there is a seamless promotion of the web in the mag. finally, talk about editorial packages. how you will bundle content and make it more interactive in terms of games, tools, etc. to make the editorial content more fitting for the web. good luck! |
| sauerkel | Posted – 11/1/2007 11:45:34 AM | show profile | email poster which is it? Thanks for your advice Brainfry. I met with an editor who wrote this job description for the online editor position. They were looking for experience in print, the subject matter (if possible, not required) and online experience as well as what is listed below from the original job description: Work with ad/sales, marketing, business development, audience development and other teams to best integrate and optimize projects as needed. Create and produce new interactive features and projects." Generate, develop, write, edit, manage and produce original features and magazine content. My question is when I asked what key skills they were looking for in this position, the hiring person said ideas and packaging the content as well increasing more subscriptions from the new web editorial/content. When I asked, wouldn't a person who is subject matter editor be an ideal candidate to pull the packages together and work with magazine editors? The person said not necessarily, any one who worked on the web would be good. The part I dont get is this more of a writing or a creative/idea generating or project managemnet marketing job? |
| JeanMarie | Posted – 11/1/2007 11:53:15 AM | show profile You have to be able to "fill the gap". They want someone who knows what they don't. You're too much like what they all are to be helpful. |
| brainfry | Posted – 11/1/2007 12:00:39 PM | show profile It's both...and then some To be effective as a web editor, you have to have all the skills a regular editor/writer would plus be a marketer, traffic generator, and even a designer. I can't even tell you how many hats I had to wear in any given day. Everything from writing original content, coming up with a seasonal package, generating a sweeps idea that will boost subscriptions, and trying to meet with all the print editors and explain what i'm doing, since they usually have no idea. |
