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Topic: Newspaper Readership Slipping
| Author | Message |
| Iron Eagle | Posted – 11/2/2007 3:03:06 PM | show profile Newspaper readership has continued to decline for three decades despite extensive research into reader issues and many reader-growth activities at newspapers across the country. So from the outset of the Impact Study, the Readership Institute felt there must be an internal, organizational factor at play that was keeping newspapers from doing the things they knew they should do. The hypothesis was that culture would be linked ultimately to readership. This, in fact, proved to be the case. Impact research shows that newspapers with constructive cultures tend also to have higher readership. The finding echoes results from hundreds of studies in other businesses that link the culture of the workplace to employee satisfaction, customer satisfaction and business outcomes, such as profitability and shareholder returns. ARD |
| Iron Eagle | Posted – 11/2/2007 3:05:39 PM | show profile Here's fresh topic. Let's have your thoughts. |
| noname1234 | Posted – 11/2/2007 3:12:06 PM | show profile While news-PAPER readership is declining, news readership generally is INCREASING when you include digital readership (i.e., the web) in the tally. For example, more people than ever get news from the New York Times when you include their web users. Newspapers for the most haven't done a good job integrating the new digital technology into their operations, but many of them are now trying to catch up and re-organize to adapt to the way the web works. So I guess it's hard for me to make the connection that the "decline" of newspapers is due to something about their internal culture, other than an internal culture that has resisted necessary change. |
| Iron Eagle | Posted – 11/2/2007 3:42:21 PM | show profile Will newspapers ever be able to collect the kind of revenue from online as it does from print advertising? |
| noname1234 | Posted – 11/2/2007 5:12:35 PM | show profile Right now, it looks like answer's no. There are some cost savings associated with online, of course (print and distribution), but margins are nowhere close in online compared to print. I'm also of the school of thought that high print advertising rates -- and the subsequent huge margins major newspapers enjoyed -- were based on false economics. Because actual reader response to print ads isn't really measurable, the sellers rates are sort of random. Digital ads are extremely measurable, so buyers balk at paying for ads that don't get response. It might be that print ads are no more effective in getting their message across; there's just no way to quantify that. If there were, rates might drop. But regardless, a new business model will have to develop to sustain the industry moving forward. It won't be business as it was done 20 years ago. |
| Iron Eagle | Posted – 11/3/2007 9:12:23 AM | show profile It's an interesting dilemma. There are far more people tuned into the internet and an over saturation of advertising but is it having the same effect as print advertising. Case in point - American Gangster and Bee Movie are two of the most hyped films of the past month. Reviews have range from awful to passable. It seems the message couldn't be clearer from the distributors but do people really buy into the hype on the Internet or do they wait for a response from the major print reviewers. I'm looking at American Gangster and wondering if the studios think they have a dud on their hands are front ending the advertising budget. The trailors don't in any way create the sense of danger and interest of Eastern Promises which is a superior film. |
| noname1234 | Posted – 11/3/2007 10:04:14 AM | show profile Ah I loved eastern promises. I've read mostly good stuff about American Gangster, though. |
| Iron Eagle | Posted – 11/3/2007 10:29:04 AM | show profile Gangster got one star in our majors yesterday. Say movie lays flat. |
| Iron Eagle | Posted – 11/3/2007 12:08:41 PM | show profile Have you seen Eastern Promises? |
| dribbledrive1 | Posted – 11/3/2007 4:37:40 PM | show profile The best place to go for overall movie reviews is rottentomatoes.com. They give a score based on the total reviews for a movie, rather than one or two (they also give a separate score for top pubs.) American Gangster has gotten an a solid thumbs up based on 123 reviews (97 positive, 26 negative). The Bee Woman has gotten a borderline thumbs down. (47 positive, 41 negative). --Gangster got one star in our majors yesterday. Say movie lays flat.-- |
| dribbledrive1 | Posted – 11/3/2007 4:44:38 PM | show profile Oh, by the way, crimedog, most expensive major film releases have huge advertising campaign that are primarily spent before the opening weekend. This is because of the way film profits are divided. In the first week, generally, the filmmakers receive 70-80% of the gross, while the theatres receive 20-30%. In subsequent weeks, the theatres earn a higher percentage. So the studios throw a huge percentage of their ad budget into the opening weekend because that's when they make the most money. The studios would much rather have a movie that has a huge opening weekend and peters out, rather than a sleeper that builds slowly into making the same amount of money. |
| Iron Eagle | Posted – 11/3/2007 6:15:02 PM | show profile dribble - I know that. I have rottentomatos book marked - excellent site. Sometimes it's best to let the reviews clear and decide whether enough information has been imparted. The best I've seen recently - Michael Clayton - Eastern Promises and Into the Wild. All are first rate. Actually got a chance to watch the final season of the Sopranos this week. Superb! I'll probably catch American Gangster in due time. Gangster #1 with Malcom McDowell was most disturbing. |
| noname1234 | Posted – 11/4/2007 12:23:35 AM | show profile I second Into the Wild -- good film. Haven't seen Michael Clayton yet though I've heard good things. The best thing I saw recently is the Diving Bell & the Butterfly. Not out in theaters yet -- I saw it at the new york film festival. Look for next month I think. Directed by julian schnabel who did before might falls and basquiat. It's just excellent. We seem to be in a pretty good period for movies -- a lot of decent stuff is out in theaters now. |
| Iron Eagle | Posted – 11/4/2007 8:01:22 AM | show profile Javier Bardem - a giant! |
| noname1234 | Posted – 11/4/2007 9:10:55 AM | show profile Ah yes I saw No Country For Old Men at the festival too. He was great in that. The movie itself was interesting -- a fairly classiclt structured crime/chase film up until about 20 minutes from the end, when it veered into weird and confusing territory. |
| Iron Eagle | Posted – 11/4/2007 9:50:58 AM | show profile How about The Dancer Upstairs? Fantastic! |
| Iron Eagle | Posted – 11/6/2007 12:21:26 PM | show profile here's a change of topic for you one note morons.. |
