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Topic: Copywriter to Public Relations Executive
| Author | Message |
| h2o_20 | Posted – 11/10/2007 12:52:18 PM | show profile Hi. Is it possible to go from a copywriter to a public relations executive. Or is it easier to go from a public relations executive to a copywriter? |
| jessicab | Posted – 11/14/2007 6:18:30 PM | show profile | email poster It's probably not very likely that you'll get hired on as a PR account exec. with a strict copywriting background, although good samples may very well get you hired as an account coordinator or something along those lines. My advice is to see if you can't punch up your PR experience a bit; perhaps even take on a client or two by freelancing. Handling their needs from client relationship to writing PR to pitching will offer a broader spectrum of work and experience. OR, you may want to rethink the transition... Good luck! |
| LoDo | Posted – 11/14/2007 6:29:05 PM | show profile | email poster It's probably not very likely that you'll get hired on as a PR account exec. with a strict copywriting background I did...but I am also an actor, and the gift for gab and animated speaking comes naturally. I now have my own business and provide PR and creative services. I actually found it frightening how many PR people I worked with had atrocious spelling and grammar, so my services as a writer came in quite handy. ------ Lori |
| Cyrus | Posted – 11/14/2007 11:04:13 PM | show profile One of the reasons that PR has a track of sorts that people are expected to follow is there are quirks that come with working in a client-service environment that take some experience and knowledge to handle properly. And, if they're not, there's a lot at risk, including your job and/or the agency's account(s). There's an "art" of sorts that comes with experience that will give you the knowledge needed to handle situations, such as when a client freaks out about not getting the results they want, has a demand at the last minute, etc. You can't push back too hard, obviously, because you don't want to risk too much; with experience, you'll learn how to accommodate what they want in a way you can also handle. Also, copywriting really doesn't deal with media relations skills and those are very, very crucial in traditional PR roles. I've got some clients that I don't do media relations for, but by far the bread-and-butter of my business is media work. That pretends a double-edged sword because, while it's stressful, it's also lucrative. ------ Cyrus Afzali Astoria Communications www.astoriacomm.com |
| Foreigner | Posted – 11/16/2007 6:04:23 PM | show profile Cyrus, I'm sure I'm not the only one who would be interested to hear more thoughts from you about the fine line between placating a client and not overburdening yourself. I hope you'll elaborate. |
