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Topic: Slogans for freelancers' websites and b-cards
| Author | Message |
| WholeNote | Posted – 12/2/2007 6:28:21 PM | show profile Yay or neigh? I have some friends who think they're almost always corny and unnecessary. Others claim that it's easy to remember a small business - though not necessarily a freelancer's business - if there's some sort of catch phrase attached to the promotional material, including a website's header. |
| susanspeer | Posted – 12/3/2007 2:25:59 PM | show profile Slogans? Nay! Catchy slogans are a throwback to a simpler time. It makes me think of Main Street, Any Town, from the 1950s. Today, it comes off as amateur. The modern equivalent is the "tag line," which should capture the essence of the brand/product/service in 3-5 words. IMO, it's critical for freelancers to present themselves on the same professional level as their clients. If you're going after clients who value cute and catchy, then I suppose it might be appropriate. As a long-time professional writer, the only folks I've seen pull that off are writers with a talent for writing killer ad-slogans, but that's what they do for a living, so it's relevant. Hope this helps... |
| dribbledrive1 | Posted – 12/3/2007 4:18:07 PM | show profile We remember most catchphrases because they are drilled into us with advertising. There is nothing wrong with putting a catchy catch phrase on a business card or web site -- as long as it really does communicate your value and differentiate you. But the problem is most catch phrases don't. Like most things with writing and marketing, it's more about execution than anything else. --I have some friends who think they're almost always corny and unnecessary. Others claim that it's easy to remember a small business - though not necessarily a freelancer's business - if there's some sort of catch phrase attached to the promotional material, including a website's header.-- |
