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Topic: Can anyone recommend a good book...

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wineaux Posted – 3/7/2008 2:52:13 PM | show profile
about writing marketing materials pertaining to hocking services to financial institutions?
I need to write a good marketing letter that uses the right terminology.

I've been reading a really good one by Benjamin Hart (marketing guru extraordinaire) but I'd like another that is a little more specific.

Thanks
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