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Topic: Help! PR & Publicity now part of the job.
| Author | Message |
| slmnyc | Posted – 3/14/2008 11:02:50 AM | show profile | email poster I'm a former advertising creative director who ended up working in a high-end flower shop. The emphasis in my job has just changed from arranging flowers to marketing the business. (Flowers, plants, decorative accessories, events, weddings, etc.) Can anyone help me with a crash course in PR and publicity? |
| marianna | Posted – 3/14/2008 5:38:25 PM | show profile as a primer, get Michael Levine's "Guerrilla PR." It gives you the basics and is still relevant even thought it hasn't been updated much for the web. Its aimed at smaller projects like what you described in your post. |
| msb13 | Posted – 5/1/2008 4:29:52 PM | show profile | email poster Do-It-Yourself Publicity Success Check out Nancy Juetten's Blog - Media Savvy To Go. She offers a wealth of free advice and her publicity booklets are a treasure trove of ideas and information that can be used in any market and in any industry. |
| beanie | Posted – 5/7/2008 10:25:35 PM | show profile | email poster PR FOR DUMMIES I am a seasoned PR person and still reference it on a weekly basis. |
| 3GDL Gurl | Posted – 5/12/2008 11:11:27 AM | show profile | email poster Guerrilla PR Wired I'm very new to the PR game and I recently picked up the book Guerrilla PR Wired. It covers all the same concepts of the original Guerrilla PR but is also updated for the web. ------ Jocelynn J. Jordan 3 Guys Don't Lie TV Public Relations Associate Phone: 267 804 0036 Email: jocelynn@3guysdontlie.tv Website: www.3guysdontlie.tv (Check out the Daily Timez!! ) |
| reneeiyoung | Posted – 5/15/2008 1:07:33 PM | show profile PR Help You should sign up for a free subscription to Joan Stewart's Publicity Hound. |
