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Topic: Freelance ad copy and kill fees
| Author | Message |
| pariswyom43 | Posted – 3/15/2008 12:37:55 PM | show profile | email poster This is for persons who have written ad copy directly for companies on a freelance basis, but it also could apply to copy done for marketing/ad agencies on a freelance basis. Do you work under a contract given to you by the company or agency or one that you develop and send to them? Does it include a kill fee? If yes, what percentage of the overall fee? Does the kill fee apply if the company/agency decides not to accept your submitted work even though it was completed on deadline and produced on the basis of the objectives given to you by the client? |
| dribbledrive1 | Posted – 3/15/2008 7:09:58 PM | show profile I always work under contract for ad and marketing copy. If I send the contract, no way do I include a kill fee. In some cases, particularly for advertorial work, there is a kill fee when I am given the contract. A kill fee basically means, "I the client can decide not to use the work for any reason, and give you X dollars to go away." Generally, they don't have to provide you with any reason for killing the work. It doesn't matter if you think the work is perfect and 100% what they wanted. |
| Lula | Posted – 3/16/2008 3:29:37 AM | show profile I do primarily commercial work and ALL of my contracts include a cancellation clause as opposed to a kill fee. The cancellation clause simply explains what happens should the client decide to bail on the project (sh-- happens). In my case, I simply state if the client cancels, they'll be billed T&E (time and expenses) at my hourly rate of $XXX. This means I get paid for the work I do, and the client knows if they choose to bail they are still on the hook for the cost. It may end up being less than the project flat rate cost, but it's not exactly a kill fee. |
