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Topic: How to swim ahead in a sea of content...
| Author | Message |
| Canadiana | Posted – 4/14/2008 11:43:28 AM | show profile I'm about to sign a contract as Online Editor for a popular parenting magazine's web site. The company's magazine(s) have been around for many years but the staff are struggling with the site as they don't have the experience/time to make it work. What are your suggestions for making this site stand out and shine in a sea of baby/pregnancy/parenting web sites? I'm thinking: appropriate online videos, bustling chat/forums, updated editorial, fun contests, and limiting annoying pop-ups. Anything else? Thank you! |
| sofisays | Posted – 4/16/2008 11:38:22 PM | show profile | email poster I can help you swim... I have a fresh breath of air to send your way. The current crop of parenting magazines are full of the same 'ole same 'ole. Colic, diaper rash, developmental issues, etc. An entire group of kids is largely ignored. The pre-tween set- ages 7-11. It is true some magazines have little blurbs at the tail end of their issues. But, by and large this group gets ignored. As a mother of two children in this group, I have given up on getting any advice from any publication- even the ones that arrive free at my door! A parenting magazine needs to address the usual baby and toddler issues, but needs to include this pre-tween group as well. As a freelance writer, with an ocean full of PT issues, I can relate and deliever true life anecdotes on dealing with this particularly challenging age group. Kids in this age group have lost the cute baby phase, possess a mouth full of crazy big teeth, know how to get right under your skin, and yet, are clinging to their webkinz, watch Noggin when they think you are not looking, and really give the best hugs. Yes, the diaper bag may have been retired, but you will always have your baby. I would be interested in submitting articles or column ideas for your magazine. Please feel free to e-mail. Thank You~ Sofia |
| Canadiana | Posted – 4/16/2008 11:45:33 PM | show profile Thanks, Sofia. I was starting to give up on thinking anyone would respond to my lonely post when your reply appeared. Once I sign the contract (tomorrow) and figure out my budget, I will definitely keep you in mind as you bring up a great point about the "almost 'tween" group being left out in the slew of parenting mags. Is your email enabled here? I'd be open to others' suggestions about what makes a parenting (or any) web site stick out in a crowd. |
| sofisays | Posted – 4/17/2008 11:00:45 PM | show profile | email poster Don't fret! Yes, Canadiana you should be able to access my e-mail, if not just let me know in this forum and we can work something out. Good luck on your new endeavor. I look forward to hearing from you. Sincerely, Sofia |
| Decorama | Posted – 4/18/2008 8:53:57 AM | show profile Common-sense suggestion Do not, upon pain of death, use the phrase "baby bump"! Have a consistently updated list of great, useful links. |
| Canadiana | Posted – 4/18/2008 12:32:55 PM | show profile Sofi - gotcha! Deco - very good suggestion; thanks. |
