Topic: Project Rate

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LoDo Posted – 8/28/2008 7:18:30 PM | show profile
I have a client who's going to sign with me, but wants to start off with a project rate because she got badly taken by agencies in the past. I figure that this is better than no business at all, and I like her and her products. She seems willing to sign on to a retainer after she feels more comfy. We are meeting, and she's promised me an outline for the scope of work so I can prepare a quote. I was thinking of breaking my retainer down into an hourly rate, then multiplying that by the projected # of hours I feel the project will take. Does that seem good, or are there any other suggestions? Thanks.

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Lori
Cyrus Posted – 8/29/2008 11:41:38 PM | show profile
That's generally what I do. It's not that scientific, but once you do enough work of the same type, you can get a realistic idea of how long it will take you. I would definitely put an hour cap in the proposal, though; otherwise people will think they own you forever, even if it's just a project.

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Cyrus Afzali
Astoria Communications
www.astoriacomm.com
LoDo Posted – 8/31/2008 12:41:54 PM | show profile
Thanks, Cyrus. Always good advice from you.

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Lori
prmomma Posted – 10/3/2008 4:32:10 PM | show profile
Question - what is your retainer based on if not an hourly rate times the number of hours you'll spend on the account?
LoDo Posted – 10/3/2008 11:33:55 PM | show profile
That's exactly what my retainer is based on...she's just unwilling to make an ongoing, monthly commitment because of past performance from other firms.

She's very happy so far with what I've done, and I've told her that in order to keep a flow of good press and marketing going, she needs an ongoing program. Plus, she and I had a nice talk about what didn't work with other firms. No one had ever explained to her what PR is. I think she's seeing the light with me.

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Lori
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