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Topic: PR Packages
| Author | Message |
| KBstyle | Posted – 11/18/2008 12:52:17 AM | show profile Hey all, Just putting a feeler out to see what do most of you present when meeting with a new potential publicity/public relations client? Do you come to the initial meeting with a press kit on your company and if so what do you include in it? Do you present the kit before first knowing what the potential client wants in a publicity campaign or is it ok to present your kit after the 1st meeting along with a PR campaign plan? Inquiring mind would like to know ;-) .... |
| dmaw | Posted – 11/20/2008 6:11:33 PM | show profile | email poster PR packages Your press kit - which would be examples of recent campaigns - press releases, PR plans, clips - I would give it to them when the meeting is finished... I wouldn't do a PR plan on the new project until you have sufficient information on the project... |
| Cyrus | Posted – 11/20/2008 6:45:30 PM | show profile I basically bring along a collection of clips that are relevant to that client, along with articles I've secured in PRWeek, O'Dwyer's and related outlets that are about my own business and the coverage I've been able to arrange for clients. I never bring in a plan on the initial meeting. For starters, if people want a plan, they must pay for it. Secondly, you want to make sure the plan is as customized as possible, so you need to have a meeting or two with them first once they've become a client. ------ Cyrus Afzali Astoria Communications www.astoriacomm.com |
| maphop | Posted – 11/21/2008 10:15:20 AM | show profile This is pretty interesting feedback from all the posters; I'm always interested in what other PR pros are doing. Me? I don't take anything with me for the very first meeting - I just ask questions and listen. Now, almost all of new client inquiries come from either having met us through an event or project already in place for another client or through word-of-mouth referrals from existing clients so I guess either I have become lazy - ! - or I assume that they've already got a general idea of who we are from those referrals and our website. Following that first meeting? I'm prepared to give them clips, examples and references. As for an official campaign plan? Other than broad examples or ideas, I don't prepare a plan for anybody without a retainer fee or contract (and pending fee) in place. |
| KBstyle | Posted – 12/19/2008 6:58:09 PM | show profile PR Packages Cont'd Thanks so much for your responses! I like that idea -- not preparing a proposal until after you've received the retainer and contract. However, couldn't it work in reverse where you will not get the contract if you don't prepare a proposal? And what do you include in your proposal? I'm very interested in the different proposal styles that publicists create.... |
| marianna | Posted – 12/19/2008 10:22:44 PM | show profile I totally take Cyrus' point about not giving away a plan for free, but I meet with a lot of potential clients who are considering using a PR person for the first time and feel nervous if they don't have SOMETHING on paper. Therefore, I have created the Proposal That Reveals Nothing Important. This is a very attractive looking 2 page document that lists--in very general terms-- all the things that I'd be doing for the next 3 months, such as Messaging and Strategy Development, Press Releases and Announcements, Competition Research and Review, Creation of Media Contact Lists, Website Content, Pitching, Identifying Speaking Opportunities, blah blah blah. It tells them "what" without telling them "how". This is usually enough to make them happy and I don't feel like I"ve given anything away. |
