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How to make your posting irresistible and get the candidates
you want:
- Don't
be shy!
Under "Company Name" be sure to enter a brand name or division people
will recognize. This entry appears on the outside of the posting.
- Don't
be dry.
Show a sense of humor, use your wit, and you'll have them eating out of
your hand. Don't be too serious. Work CAN and should be fun.
- Keep
the job title simple.
Think about what people will be searching for, and use general terms like
"Event Planner" or "production manager." Instead of "assistant
to Trudy Smith," put "Administrative Assistant."
- Show
your strong suit.
What's
great about this job? Play up whatever you can. Benefits, work environment,
location, perks, etc. One popular feature is the option to telecommute, although
you should be very clear about how much office time is required. One of the
great advantages of posting on the Web is that you are not being charged by
the line, inch or word. Use this to your advantage. Spend the time to really
sell why the best employees want to work at your company. Convey in-depth
information about your corporate culture, benefits program and any special
perks that are offered through your company.
.
- Give as much salary
info. as possible
This
really makes a difference to candidates and will reduce the number of un-qualified
or over-qualified people who respond. If it's a freelance assignment, state
the rate, per word, hour, day. Otherwise, top-level freelancers will assume
the worst and won't even bother answering your ad. A recent study of the major
job boards found that postings including salary information received 100%
more qualified responses than those with general information, such as "Competitive
Salary".
- Be clear about your
needs.
If you need people to have certain skills or pre-qualifications, tell them
in strong, direct, no-nonsense language. Say, "DON'T apply for this job
unless you have X number of years experience doing Y...." You'll get
fewer unqualified responses this way.
- Double-check your
contact info.
You wouldn't want to stymie all those eager candidates!
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job
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