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November 3 - November 6, 2014


Tune in Monday - Friday at 2pm ET to hear from various speakers who will address a specific aspect of book promotion and publicity. Or catch the recordings in the archives whenever it's convenient for you. Some session details will be posted soon. If you register for the workshop portion of this boot camp, you'll complete assignments based on these webcasts and get one-on-one feedback from an advisor. Any questions? Contact us.

Day 1: Monday, November 3, 2014
Getting Digital

2:00 pm - 2:45 pm Creating an Author Press Kit Learn how to present yourself as a complete package. Author press kits are essential when promoting yourself to bookstores, reviewers, or press contacts. In this session, join Laura Rossi as she teaches you how to prepare your own digital author press kit for easy sharing. Hone in on the elements of a successful kit, including your marketing bio, book images and sample chapters.
  • Laura Rossi Founder
    Laura Rossi Public Relations
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2:45 pm - 3:30 pm Social Media: Creating a Digital Brand for Your Book Everyone knows a good social media presence can lead to increased sales. Posting about your book is important, but what most authors tend to overlook is that in today’s world, you don’t just sell your book -- you sell yourself. In this session, we will teach you how to create an author brand through social media. Learn how to identify your target audience, engage with your community, manage your online brand presence, and channel it all towards increased sales.
  • Speaker Coming soon!
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Day 2: Tuesday, November 4 2014
Marketing Strategies

2:00 pm - 2:45 pm Using Galleys to Spark Reviews Are there new ways to use galleys to build anticipation, spark reviews, and spike pre-orders for new titles? What information can early reader data provide for SEO optimization, metadata keywords, cover design and marketing budget allocation? Join Susan Ruszala, President of NetGalley, to learn tactics, strategies, and best practices being used by publishers, authors, and PR firms to engage trade professionals and online recommenders. We'll spend time looking at overall data trends but also cover practical marketing tactics like release timing of review copies, comp title marketing, sharing of early feedback online, and more.
  • Susan Ruszala CEO
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2:45 pm - 3:30 pm Creating and Buying Promotional Items Although we’re in a digital age, consumers still appreciate tangible goods. A successful book should have great promotional items whether it’s a pen, stickers, or bookplates. In this session, we’ll take a look at the best way to design your promo items, how to order on the cheap without sacrificing quality, and create digital giveaway items.
  • Penny Sansevieri Founder and CEO
    Author Marketing Experts
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Day 3: Wednesday, November 5, 2014
Networking and Staying Connected

2:00 pm - 2:45 pm Industry Events: How to Network and Build Your Fan-base Offline publicity is just as important as an online marketing strategy. Attending big events in the publishing industry, like Book Expo America, San Diego Comic Con, and Readercon, have helped many authors boost their readership and gain a following. In this session, join experienced author Susan Squires as she discusses best practices for networking with publishers, existing and prospective fans, and how it's grown her readership.
  • Susan Squires Author
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2:45 pm - 3:30 pm Email Marketing for Authors Targeted emails are a great promotional tool. In this session, learn the elements of effective email marketing campaigns, from compiling your lists to writing catchy subject lines and crafting clear calls to action. Create beautiful newsletters that excite your followers, write publicity copy that doesn't seem pushy, and increase your subscriber list.
  • Jim Kukral Author Marketing Club
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Day 4: Thursday, November 6, 2014

2:00 pm - 3:00 pm SEO for Authors SEO is important in any business, especially book promotion and publicity. In order to be the next big author on book shelves, consumers need to be able to find you. Your website needs to compete for the attention of your readers as they search for new books. In this session, content strategist McLean Robbins will teach you how to implement SEO writing techniques in order to best reach your audience. She’ll cover how to improve your organic page ranking to drive traffic to your website, the anatomy of a search engine, and link-building techniques to maximize the visibility of your content.
  • McLean Robbins Content Strategist
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3:00 pm - 3:45 pm Amazon Book Page Optimization With thousands of eBooks being added to Amazon daily, it’s easy for readers viewing your page to get distracted by other titles being displayed. The key to sales on Amazon is get your book to show up in searches and then to have a great book page that will keep readers there long enough for you to convince them that your book is worth purchasing. In this session, join Penny Sansevieri as she explains how to best optimize your Amazon book page to generate more sales and reviews for your book. We'll look at selecting the right categories and keywords to help you show up when readers are searching for their next great read!
  • Penny Sansevieri Founder and CEO
    Author Marketing Experts
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