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June 29 - July 27, 2015


Starting June 29th, you'll have access to all of the pre-recorded lessons. Over the four weeks of the boot camp, you will complete assignments based on the lessons, and get one-on-one feedback from a homework advisor. You can watch the lessons at your convenience and at any time. Any questions? Contact us.

Day 1:
Getting Digital

Create an Author Press Kit Author press kits are essential for yourself and your book. In this session, join Laura Rossi as she teaches you how to prepare your own digital author press kit for easy sharing. Hone in on the elements of a successful kit, including your marketing bio, book images and sample chapters.
  • Laura Rossi Founder
    Laura Rossi Public Relations
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Social Media: Create a Digital Brand for Your Book A great social media presence can lead to increased sales. Posting about your book is important, but what most authors tend to overlook is that it's not about selling your book, it's about selling yourself. In this session, you will learn how to create an author brand through social media: how to identify your target audience, engage with your community, manage your online brand presence, and channel it all towards increased sales.
  • Jeffrey Yamaguchi Digital Publishing Professional
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Day 2:
Marketing Strategies

Use Galleys to Spark Reviews Are there new ways to use galleys to build anticipation, spark reviews, and spike pre-orders for new titles? What information can early reader data provide for SEO optimization, metadata keywords, cover design and marketing budget allocation? Join Susan Ruszala, President of NetGalley, to learn tactics, strategies, and best practices being used by publishers, authors, and PR firms to engage trade professionals and online recommenders. You will look at overall data trends and also cover practical marketing tactics like release timing of review copies, comp title marketing, sharing of early feedback online, and more.
  • Susan Ruszala CEO
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Create and Purchase Promotional Items Although we’re in a digital age, consumers still appreciate tangible goods. A successful book should have simple, effective promotional items that relate to your book, like pens, stickers, or bookplates. In this session, you will learn the best way to design promo items that are inexpensive and still high quality, and create digital giveaway items.
  • Penny Sansevieri Founder and CEO
    Author Marketing Experts
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Day 3:
Networking and Staying Connected

Email Marketing for Authors Targeted emails are a necessary promotional tool. In this session, learn the elements of effective email marketing campaigns, from compiling your lists to writing catchy subject lines and crafting clear calls to action. You will learn how to create beautiful newsletters that excite your followers, write publicity copy that doesn't seem pushy, and increase your subscriber list.
  • Jim Kukral Author Marketing Club
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Day 4:

SEO for Authors SEO is important in any business, especially book promotion and publicity. In order to be the next big author on book shelves, consumers need to be able to find you. Your website needs to compete for the attention of your readers as they search for new books. In this session, content strategist McLean Robbins will teach you how to implement SEO writing techniques in order to best reach your audience online. She’ll cover how to improve your organic page ranking to drive traffic to your website, the anatomy of a search engine, and link-building techniques to maximize the visibility of your content.
  • McLean Robbins Content Strategist
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Amazon Book Page Optimization With thousands of eBooks being added to Amazon daily, it’s easy for readers viewing your page to get distracted by other titles being displayed. The key to sales on Amazon is get your book to show up in reader searches and then wow them with a powerful book page that will engage them and convince them to buy your book. In this session, join Penny Sansevieri as she explains how to best optimize your Amazon book page to generate more sales and reviews for your book. You will examine how to select the right categories and keywords to help your book show up when readers are searching for their next great read!
  • Penny Sansevieri Founder and CEO
    Author Marketing Experts
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