Jim Kukral Jim Kukral is a 18-year Internet marketing professional who was named by Dun & Bradstreet as one of “The Most Influential Small Business People on Twitter.” Jim also serves as a Program Faculty Member for the University of San Francisco’s Internet Marketing Program where he teaches classes to students around the globe on the topics of Internet marketing, entrepreneurship and social media. In addition, SmallBizTrends.com chose Jim as one of 100 top small business influencers online. You can find out more about Jim, or pick up a copy of one of his books here http://www.jimkukral.com. Jim is also the founder AuthorMarketingClub.com, a popular community that provides book marketing tools and training for authors.
McLean Robbins McLean Robbins is a content strategist, copywriter and digital consultant for some of the world’s leading brands, including Marriott, Four Seasons, the National Sleep Foundation, and many more. She has extensive experience in producing high-visibility web content and designing effective digital campaigns that help build brand and personal visibility. Based in Washington, DC, McLean is also a luxury lifestyle journalist for publications including Forbes Travel Guide, Travel Channel, AOL, The Washingtonian, Robb Report and many more. McLean holds a Master’s degree in Journalism from Georgetown University.
Laura Rossi Laura Rossi Totten is a public relations expert, social media guru, author, writer, and blogger. Before starting her own public relations agency, Laura worked in New York City at top publishing houses including Random House, Viking Penguin and W. W. Norton where she led the campaigns for bestselling authors and celebrities. Laura regularly contributes to The Huffington Post, SheKnows.com, and Circle of Moms, has appeared on local NPR and is a contributor to the anthology Make Mine A Double: Why Women Like Us Like To Drink (2012) and The Gift of Gratitude (Fall 2014). Laura tours and speaks regularly about publishing, social media, writing, and publicity at conferences, bookstores and other venues. Follow her on Twitter @bookprgirl and at www.laurarossipublicrelations.com
Penny Sansevieri Penny C. Sansevieri, Founder and CEO of Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert. She is an adjunct professor, teaching Self-Publishing for NYU. Her company is one of the leaders in the publishing industry and has developed some of the most innovative social media/internet book marketing campaigns. She is the author of twelve books, including How to Sell Your Books by the Truckload on Amazon and Red Hot Internet Publicity, which has been called the "leading guide to everything internet." To learn more about Penny’s books or her promotional services, visit her web site at www.amarketingexpert.com.
Susan Ruszala Susan Ruszala is the President of NetGalley, a company which provides secure digital galleys to a growing community of professional readers in North American, the UK, and Australia. Over 300 publishers, hundreds of authors, and over 200,000 reviewers are using the service to discover and review upcoming books. Susan has been launching, pitching, and polishing publishing technology ventures for over 15 years, the last six years as part of the NetGalley team. Susan is a frequent speaker at industry events. Prior to joining NetGalley, Susan consulted with various publishing technology companies on business strategy, marketing plans and business development ventures, and was the International Marketing Director for a global publishing technology supplier. Susan got her start in publishing at a small independent press in NYC, where she learned the ropes of publishing from the very bottom.
Jeffrey Yamaguchi Jeffrey Yamaguchi is a digital publishing professional who has worked in book publishing for over 10 years. In this time, he's lead digital campaigns for bestselling authors such as John Grisham, Michael Crichton, Anne Rice, Cheryl Strayed, Chuck Palahniuk, Dan Brown, and Tom Angleberger, as well as many emerging writers working to establish themselves and promote their first published works. He’s launched countless websites, built social media platforms from nothing to sizable numbers, and developed innovative D2C programs for authors and publishers to forge direct connections with their readers. Additionally, Jeffrey is the author of 52 Projects: Random Acts of Everyday Creativity and Working for the Manand Inspiring and Subversive Projects for Residents of Cubicle Land. He currently teaches publishing courses at NYU's School of Professional Studies, including Digital Trends in the Book Industry and Book Marketing Strategies in Print and Online, and is working on an education technology start-up.