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Email Marketing Manager

Publication or Company  WeWork
Job Type Marketing
Salary Competitive
Benefits
Job Duration Full Time
Job Location New York, NY
Job Requirements Responsibilities

Manage email marketing initiatives including strategy and processes to prospective and current members
Identify and build existing member segments as well as lead nurturing campaigns to increase member acquisition
Optimize key metrics including CTR, open rates, conversions, and retention through A/B testing
Execute creative email marketing campaigns from copywriting, design and deployment in Pardot
Collaborate with cross-functional teams to increase member acquisition across multiple channels
Qualifications

5+ years experience in email or digital marketing with demonstrated success in managing direct response and integrated email marketing programs
Experience developing automated email marketing programs including triggered, lifecycle, and promotional campaigns
Highly analytical, creative, and organized with strong problem solving skills, exceptional attention to detail, effective communications skills, and excellent time management abilities
Experience using Pardot or similar (ExactTarget, Marketo, Sailthru, etc.) email marketing platform to manage lists, develop emails and create reporting
Excellent writing skills with the ability to master the WeWork brand voice
Proficient in HTML and CSS, experience with Adobe Creative Suite a plus but not required
4-year degree from a top institution

The role will be based out of WeWork HQ at 222 Broadway in NYC. Travel to other WeWork cities may be required. Compensation will be competitive. Please email résumé and 200 word cover letter to ben@wework.com.
About Our Company WeWork empowers entrepreneurs and small businesses to succeed by providing beautiful workspace, a collaborative community, accessible services and benefits.

Our team is a group of risk-taking, entrepreneurial spirits who instill the idea of working better together in everything that we do. The success of WeWork is the result of a collaborative effort by a group of talented and outstanding team members who challenge convention at every opportunity and take pride in building for the future.

WeWork is seeking a motivated and passionate Email Marketing Manager to oversee the development of engaging email programs and strategies to promote events, products, and convert prospective members.
Contact Ben Kessler
Special Instructions Please email résumé and 200 word cover letter to ben@wework.com.

 

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