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Senior Email Marketing Manager

Publication or Company  Wenner Media
Job Type Internet/Online/New Media, Magazine Publishing, Marketing
Salary
Benefits Dental, Health
Job Duration Full Time
Job Location New York, NY
Job Requirements Wenner Media is seeking a motivated Senior Email Marketing Manager with expertise using Exact Target to lead Wenner Media’s email acquisition and retention efforts to drive traffic across all three of its digital properties: Rolling Stone, Us Weekly, and Men’s Journal. The ideal candidate has experience and expertise in email marketing, is passionate about our brands/users, is willing to drive projects across the organization from conception through implementation, and is confident managing key internal stakeholders and external partners.

Responsibilities:
• Manage subscriber contact strategy and retention policies; develop and maintain processes and programs that maximize email traffic generation
• Manage overall email list health across all three brands and establish parameters/logic for list cleansing
• Partner with each brand to develop & execute engaging, dynamic editorial emails and marketing campaigns to optimize open rates, CTR, traffic and other key KPIs
• Develop segmentation & personalization strategies to increase engagement and get the right message to the right person at the right time.
• Champion email best practices and improvements with respect to the registration process itself, the unsubscribe/change preference process, messaging frequency, inbox deliverability, and more
• Manage A/B testing of new execution strategies (including but not limited to multivariate testing of subject lines, message content, offers) and communicate results + recommendations
• Drive actionable and relevant insights through the use of appropriate analytical methods including descriptive analysis, predictive models, and segmentation
• Develop competitive analyses/audits of CRM best practices and turn analysis into actionable insights that he/she will deploy in conjunction with other key stakeholders
• Serve as primary liaison with ESP + actively manage email vendor relationships to maximize their services and offerings

Qualifications:
• Bachelor's degree required (BA/BS)
• 3-5 years minimum prior Email Marketing or CRM experience required, preferably with a media org, start-up, digital agency or internet retailer
• Experience and expertise working with ExactTarget required
• Solid understanding of CAN-SPAM requirements, HTML, email design best practices, and inbox deliverability
• Excellent attention to detail is essential; must be metrics-driven and results-oriented with demonstrated analytical skills and organization
• Outstanding interpersonal, verbal, and written communication skills required
• Self-starter with the ability to work independently as well as collaboratively within a cross-functional team
• Willing and able to adjust to changing demands and shifting priorities; grace under fire a must with the ability to multi-task in a fast-paced environment
• Familiarity with Google Analytics and standard digital metrics necessary
• Passion for all Wenner Media brands required; must especially be fluent in entertainment media

EOE M/F

If you are interested, please apply at http://careers.wennermedia.com/1113/job and include a cover letter.
About Our Company Wenner Media is the publisher of Rolling Stone, Us Weekly and Men's Journal brands.

Contact Ms. Allison Elfenbein
Address 1290 Avenue of the Americas
New York, NY 10104 USA
Special Instructions If you are interested, please apply at http://careers.wennermedia.com/1113/job and include a cover letter.

 

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