Online Marketing Manager
| Publication or Company |
Provide Commerce |
| Job Type |
ecommerce, Internet/Online/New Media, Marketing |
| Salary |
Competitive |
| Benefits |
401K/403B, Bonuses, Dental, Flexible Hours, Health |
| Job Duration |
Full Time |
| Job Location |
San Diego, CA USA |
| Job Requirements |
Position: Online Marketing Manager
Reports to: VP, Online Marketing
Location: San Diego, CA
Job Description:
Provide-Commerce is looking for an online marketing manager with a proven track record of driving direct response marketing campaigns. Provide-Commerce is the parent company of well-known brands such as ProFlowers and RedEnvelope, and is a wholly owned subsidiary of Liberty Media, parent to QVC, Starz, Backcountry.com and many more industry leaders.
The online marketing manager will build and maintain vendor relationships, identify and negotiate with new partners, develop and execute a consistent stream of tests on creative and placements, and forecast and achieve or exceed targets against a multi-million dollar budget. The position reports to the VP, Acquisition Marketing.
Primary Responsibilities include:
In this role, you will:
- Develop strategic, performance-based media plans to best target the intended audience
- Buy and negotiate CPM, CPC and CPA campaigns
- Manage media buys and execute creative, targeting and landing page tests
- Maximize profitability via thorough and thoughtful optimization
- Increase volume by expanding existing buys and initiating new relationships
- Perform data analysis and forecasting
- Build reports and traffic campaigns using Excel, ad serving tools, web analytics software and SQL
- Assist with strategic post-campaign analysis and provide recommendations for future buys
- Collaborate with other cross-functional team leads and other marketing managers
- Present innovative ideas and work with individuals at all levels of the organization
Qualifications:
The ideal candidate will have:
3+ years of proven successful online performance-based media buying/planning experience (CPM/CPC/CPA) with a demonstrated history of driving profitable results
Exceptional negotiation skills, relationship skills and the ability to build rapport with advertising vendors. Existing relationships with portals, ad networks, and other large publishers is a big plus.
Strong analytical abilities, knowledge of success metrics, knowledge of behavioral and demographic targeting and ROI-driven optimization techniques
Ability to manage and understand business goals of different types of businesses and brands, with the ability to translate them into intuitive media buys with high level of success
Excellent verbal, written and presentation communication skills, along with strong interpersonal skills
Knowledge of some media research tools such as Nielsen NetRatings, @plan or Google Adplanner or other
Experience with some 3rd party ad serving tools such as Mediaplex Mojo, Doubleclick Dart, Atlas and web analytics tools such as Omniture, Coremetrics, Google Analytics, or HBX
Working knowledge of Search Engine Marketing (SEM) bidding best practices is preferred
Bachelors degree in marketing, business, advertising or communication studies
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| About Our Company |
Provide Commerce is a leading ecommerce company based in San Diego, CA that has built a reputation that supports an entrepreneurial culture based on our core values of Quality, Service, Value, Innovation, Customer Insight, and Commitment to People.
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| Contact |
Mr. Eric Hensley |
| Address |
5005 Wateridge Vista Dr
San Diego, CA 92121 USA
|
| Special Instructions |
Please no phone calls: Interested candidates are requested to send a copy of their resume to: Eric Hensley, ehensley@providecommerce.com |
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