Digital Search Campaign Strategist
| Publication or Company |
Wahlstrom |
| Job Type |
Internet/Online/New Media, Marketing, Other Publishing |
| Salary |
Competitive |
| Benefits |
401K/403B, Dental, Health, Stock/Options |
| Job Duration |
Full Time |
| Job Location |
Norwalk, CT USA |
| Job Requirements |
We currently have an excellent opportunity for a Search Campaign Strategist in our Norwalk, Connecticut office.
This position will work closely with the Strategy Director and requires experience in managing multiple search campaigns, end to end, including campaign development, data analyses and reporting and optimizations to help guarantee the development, understanding, and execution of our clients goals.
Responsibilities also Include:
Campaign Development
Expertise in current and emerging interactive advertising opportunities
Recommendation of online media venues to Account and client
Define top line media strategy and best practices based on client goals
Development of spending strategies based on campaign goals and
performance
Creative recommendations to Account and client
Research and continued probing of digital landscape and opportunities
including use of systems to evaluate sites, demographics and other key
data
Campaign Management
Media optimizations based on campaign performance goals
Recommendation of expansions or refinements to current media buys
Development of testing strategies across campaign variables and media venues
Participation in regular client calls and infrequent in-person client meetings that
may require travel
Reporting
Data analyses to determine performance successes and failures and
subsequent actions
Generation of regularly scheduled reports and customized reporting and analyses
based on client or Account needs
Work within various third-party tracking technologies to track and monitor media
performance (Atlas, Coremetrics, DART, etc.)
Evaluation and reporting on testing initiatives and new media opportunities
Operations
Creation and implementation of tracking technology as necessary
Contact with vendor-side managers to; set best practices, learn of new
functionalities and opportunities, implement campaign changes, troubleshoot, etc.
Qualifications
Background in performance-based interactive marketing, specifically Paid Search
Engine Marketing, and understanding of vital metrics
Strong background in critical thinking and data analyses based on over-arching
strategies and objectives
Proven understanding of Interactive Marketing, including search engine marketing
and CPM ad network buys
Basic awareness of emerging interactive media including video, mobile and voice-
activated search among others
Refined time-management skills and the ability to work within tight deadlines
Ability to work independently on projects as well as part of a larger team
Innovative thinker who can evolve processes over time
Desire to learn and grow within a fast-paced, emerging industry
We offer:
Fabulous team environment
Competitive salary
Excellent benefit package
Generous time off allowance
No relocation expenses are available for this position. Applicants must be presently authorized to work in the United States.
Please understand that due to the large volume of responses, we are unable to respond to each candidate.
Please email/fax resume with salary requirements in confidence.
EOE.
|
| About Our Company |
Wahlstrom is a growing, full service marketing/media agency servicing Fortune 500 clients. We provide clients with an integrated solutions specific to interactive advertising with a focus on Search Engine Marketing, Display, Social Media. |
 |
| Contact |
www.wahlstrom.com Wahlstrom Group |
| Address |
USA
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| Special Instructions |
NO PHONE CALLS, PLEASE |
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