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| Professional/Personal Overview |
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Creative Internet marketer, social media analyst, writer-journalism bg. Email marketing professional. Google Analytics, web design, WordPress, Joomla, Lyris, ASPdotnet apps. Passion: Publishing, women’s issues, new technology & cool products. |
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| Work Samples |
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Web / Email / SEM / Social Marketing |
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(PowerSitesGroup, 12/1/2009)
New website for my own website design, search engine optimization SEO and search engine marketing SEM, web content, social media and email marketing integrated with websites.
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(website MPower Philosophy , 10/1/2009)
Website for independent marketing executive with Fortune 500 experience offering marketing strategies for entrepreneurs, mid-market firms, and empowering business owners to plan for long-term marketing goals.
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(ITWomen, 6/15/2009)
Consultant to not-for-profit organization, leading initiative for website redesign for better marketing and automated administration, selecting member management application based on specific needs and affordability. Created new look and integrated newsletter distribution and surveys.
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(HCI Books, 3/3/2009)
Initiated and implemented formal email marketing yearly calendar that served various audiences and departments. Drove initiative to create consistent branding, layout and size of emails per industry best practices. Also produced many of the email creatives myself in HTML-CSS layout, some of the compu
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(HCI Books, 1/16/2009)
Initiated HCI on Twitter for conversations and news-sharing with bookstores, libraries, authors, media reviewers, including LA Times, Library of Congress, and other industry-related colleagues. Contributes to meaningful content across our sites, newsletters and more. Exponential growth from day 1.
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(HCI Books, 12/10/2008)
Email Marketing (HCI Books, 12/10/2008)
2008 Christmas newsletter for book publisher.
Produced and Distributed End-to-End:
Wrote lead copy.
Initiated & implemented all promotions:
Website Story Contest
Website Poll
Popular Subscriber-Only Coupon Code
Selected Promotional Excerpt
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(HCI Books, 11/15/2008)
Promotional Newsletter to Independent Book Sellers. Consulted with director, sales, for national independent stores, on featured content and titles.
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(HCI Books, 9/15/2008)
Key member of re-design and re-launch team for both the b-to-c website and b-to-b website for non-fiction book publisher over an 18-month period. Presented inviting-bookstore concept to management. The new site resulted in measurable increased search traffic.
Subsequent promotions included writin
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(HCI Books, 4/15/2008)
Created and wrote copy, all HTML/CSS and distributed and reported responses using commercial Lyris email program. Newsletter featured Christopher Hopkins' book, Staging Your Comeback, as a Gift for Mother's Day.
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(HCI Books, 3/1/2008)
Ventured into virtual world presence for increased exposure, partnering with an affiliate to promote our Chicken Soup for the Soul titles in a Second Life bookstore, all at zero cost and minimal time to the company.
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Experienced social media / email marketing professional and journalist, and blogger, www.chrismarkets.com
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(HCI Books)
Created concept promo to promote our Chicken Soup of the Soul book on chocolate in an Email Newsletter campaign.
Introduced sensual chocolate images and created copy to bolster book cover and appeal to core audience (chocolate lovers, or gift givers from lovers of chocolate lovers).
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Flash / Fireworks / Photoshop |
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(Student project, 12/1/2003)
Small flash animation created for light, pastel look, coming soon.
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(Advanced Flash Class Project, 6/20/2003)
Sample design work for my Advanced Flash course, for South Beach destinations and talent.
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Feature Writing |
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(Newspaper Feature)
The assignment: Interview some peacock breeders looking to sell their stock. I discovered an eccentric lot with mixed emotions for their exotic birds.
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Web Content |
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(www.itwomen.org, 6/18/2009)
A panel of senior project managers share project management skills that can help anyone increase their odds of surviving layoffs in their company.
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(Book Expo , 5/1/2007)
Newsletter for B-B audience promoting company's trade show products, activities, and author signing schedules
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(ITWomen.org, 1/25/2007)
Staying Alive: Re-invention and networking are keys to job security in the 21st Century.
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(Trapezoid Digital Design Agency, 11/30/2005)
Contract work for Trapezoid Design Agency. I interviewed principles of client to develop marketing copy for their brochure and their entire website,
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(ITWomen website, 11/21/2005)
Maria Villar, Vice President, Enterprise Business Information, IBM, offers hard-won advice for females facing career challenges in the male-dominated IT field.
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People Skills, Business Acumen More Valuable to CIOs>
(ITWomen website, 6/23/2005)
IT job seekers who are technologically versatile and have 'soft' people skills are being perceived as more valuable than candidates with only 'narrow' specialties, according to South Florida IT leaders of travel, finance and telecommunications companies who spoke at ITWomen's 3rd Annual 'What's Hot,
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(ITWomen web content, 5/27/2004)
Looking to switch jobs or need one now? Here are some tips gleaned from ITWomen May 27 panel on trends in technology careers in South Florida.
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1 Internet Marketing SEO, SEM, Socials |
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(various , 6/28/2009)
Work Samples
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| Work Info |
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Expertise |
| internet marketing |
5 Years |
| Web Designer |
9 Years |
| Writer |
20 Years |
Specialty |
| Books & Literature |
3 Years |
| Technology |
12 Years |
| Women's Issues |
12 Years |
Total Media Industry Experience
25 Years |
Other Work History
Web Marketing Manager, HCI Books;
VP Content & Technology, ITWomen;
Development coordinator, The Ed Fund
Editor, Space Coast weekly
Feature writer/topic editor, Florida Today (Gannett daily) |
Computer Skills
Dreamweaver, CSS, XHTML, Flash, Fireworks, Photoshop, MS Access, MS Word, Excel, Lyris Email Manager, PHP, Joomla platform, WordPress blog platform and e-commerce carts aspdotnetstorefront. |
Technical Skills
photo editing (Photoshop, Fireworks) web design (Dreamweaver), some Flash. |
Equipment
smart phone, Laptop, digital camera, tape recorder, scanner |
References
Upon request. |
Associations
South Florida Internet Marketing Assn
Florida Direct Marketing Assn
Media Bistro
International Webmasters Guild
ITWomen.org (Board member)
Florida Direct Marketing Association (nonprofit member) |
Other
Certified E-Mail Marketing Professional 2009 (Marketing Sherpa); Advanced Internet Marketing, Certificate of Excellence, South Florida Internet Marketing Association, 2008
Marketing Sherpa EMail Summit, Miami, FL
Online Book Promotion, M.J. Rose' "Buzz Your Book" 6-week course, 2008
SEO Conference, Deerfield Beach, 2008
Media Bistro Circus Digital Media Trends Summit, NYC, May 2008
Fund Raising for Non-Profits on the Internet workshop - University of Miami, 1999;
Planned Giving workshop - United Way, 1999.
Researching and Building a Donor Base workshop, Miami, 1999;
B.A. English Literature, University of Florida;
Secondary Education, 18 hrs post-grad, Rollins College;
Technical Writing I and II, Astronomy I and II, Brevard Community College
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Freelancer Availability
I occasionally freelance. I live near West Palm Beach, FL. I am willing to travel regionally. I have a driver's license. I have access to a car. |
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