I first met Keith Ferrazzi at TED, when he asked me to join 5 people I didn't know for lunch. I'd just finished reading Never Eat Alone, his bestselling book about the power of connections, and was excited to see his method in action.

It was a low key gathering at a deli during the conference lunch break - everyone paid for their own food, we sat at a small corner table with paper plates & plastic forks. And while Keith knew everyone (or knew enough to invite us), no one else knew one another. My lunchmates included Keith, Lawrence Bender, Theresa Brown , an investment banker, and a VP from P&G. An interesting mix of people who otherwise may not have met, and an unexpected opportunity to make memorable connections.

In programming Circus this year, I thought Keith would be an inspiring and timely speaker, considering the economic climate and state of the media business. And though meeting people is a primary reason to attend a conference, it's not always easy to do. On June 3, Keith will show Circus attendees how important it is to connect, and how simple it can be.

Here's a sample:

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