Gary Vaynerchuk made headlines in The New York Times recently. In a business section interview, Gary discussed how Twitter trumps direct mail and a $100 video camera is all you need to get started. Here's what Gary said about how to work the internet even if you don't have the calm charisma of Barak Obama or the maniacal energy of a wine salesman from Jersey.

Q. You and the president have very distinctive, outgoing personalities. Suppose a business owner is shy, terrified of speaking into a camera?
A. I got very lucky in the DNA lottery, but content is king. The introvert can write a blog, offering expertise and making a personal connection with the customer. Charisma or an over-the-top personality wouldn't mean anything in the wine business if I didn't know a zinfandel from a Chardonnay.

Though he recently delivered the "unofficial keynote" at SxSW, Gary says he turns down 90% of the requests he gets to speak or consult. But you can hear him at Circus 2009.