Visionaries and Provocateurs: Women in Media + Technology
|8:30 am||Registration opens|
|9:15||Welcome Remarks: Laurel Touby||9:20||Business Refresh: From Media to eCommerce
Susan is no stranger to media, including print and television, and now she runs one of the hottest ecommerce sites around. At Circus, she’ll talk about her fresh approach to the world of online retail, and how thinking differently about what is possible online can make all the difference.
|10:00||Brave New World Redux: Digital Marketing Trends That Will REALLY Matter
Organic CEO Marita Scarfi has seen it all – from the halcyon Internet boom era and the subsequent 2001 crash to recession and recovery in 2010 – and understands how to weather the storm while anticipating change in the dynamic web-driven economy. Ford CMO and other brand leaders recently stated that the recession was a blessing for digital – but we have really only just begun to scratch the surface of its potential. Now with the recession beginning to appear in our collective review view mirrors, Scarfi will share her insights on three key trends that will define the next 12 months and beyond for digital.
|10:40||Feel Like A Woman, Fan DVF
"Feel Like a Woman, Wear A Dress", was the simple directive from Diane Von Furstenberg in a 1972 advertisement for her wrap dress. The dress, and the brand, became a fashion icon, and she became one of the most marketable designers. Meredith Fisher, Digital Media Director for DVF, oversees the execution of the brand across online platforms like facebook, twitter, and on DVF.com, and is charged with creating ways to translate the message to a new generation. Find out how she's doing it, and how you can apply lessons learned to your own business or projects.
|11:20||Conversation break. Stretch your legs, grab a drink, and make a new connection.|
|11:40||A Conversation About Social Media
Writer, cultural critic, and SVP for the Advertising Research Foundation, Lynne Johnson leads a discussion about the opportunities and challenges that social media presents marketers and brands, how it changes the way we communicate with customers, and can impact the issues we care about.
What is the Future of Media?
The driver of magazines and content in the future will be digital, so says Michela O'Connor Abrams. Magazines will be calling cards, and revenue will be derived from digital tools and the community that stems from live events and experiences. In this session, Michela will share her vision of what the future of media looks like.
|1:00||Break. A chance to dine with someone new, and check out some of the great restaurants in the area.|
|2:00||The Next Age of Broadcasting
Lisa joins MB Circus to talk about expanding Bravo's media presence across platforms, the changing broadcast & cable industries, and how the network will continue to develop as content and audiences continue to move online.
|2:40||The 21st Century Book - What Is It?
In modern game theory, zero-sum describes a situation in which a participant's gain or loss is exactly balanced by the losses or gains of the other participant's. That's the debate that's swirling around the book business today -- print or digital, consume vs. keep, losing yourself in a book vs. getting lost in the web. Eileen Gittins, founder and CEO of Blurb, speaks to the passion that drove her to start Blurb, thoughts on the cultural impact of self publishing, and what it means to be a book in the 21st century.
|3:20||Lessons From a Publisher
In a fireside chat, SVP and associate publisher Debbie Stier joins us to talk about how digital trends are affecting publishing, from book acquisitions to marketing, and how they are changing the way we both innovate and communicate. Mediabistro senior editor Donya Blaze interviews.
|4:00||Conversation break. Stretch your legs, grab a drink, and make a new connection.|
|4:05||Sponsored Session: AOL's Freelancing Free-For-All Come learn how you can showcase your work on AOL's network of informative, entertaining, and vibrant sites. Colleen Curtis, editorial director of AOL's Women's & Lifestyle sites, will tell you how your articles, photos and videos can run on some of the most entertaining and well-trafficked online destinations, such as Moviefone, Spinner, WalletPop and other AOL network sites.|
The Power of a Cross-platform Strategy
An accomplished sales and marketing executive, Janet will share her significant experience in cross-platform sales and solutions at Circus. She'll talk about developing multimedia sales and marketing programs in a changing media landscape, and connecting with consumers across a variety of platforms.
|5:00||Online Communities and the Content Experience
As Editor in Chief of Yahoo! Shine, Brandon Holley focuses on building community into content and keeping her audience engaged. At Circus, she'll talk about leading this online community for women, what it means to advertisers, and the audience.
|5:40pm||Closing remarks. Reception to follow. (cash bar)|