According to Chris Anderson, Editor-in-Chief of Wired and recently announced Mediabistro Circus Keynote Speaker, zero will be our hero. He thinks the future will be one of free music, free air travel, free online services, free everything. And if we're lucky, free love. It's like Woodstock, but with less hallucinogenics.
Anderson, who is releasing a book in 2009, tentatively titled "FREE," gives us a sneak peak of what we're in for with his recent Wired article, "Free! Why $0.00 Is the Future of Business."
Cue excerpt that speaks volumes:
"The huge psychological gap between "almost zero" and "zero" is why micropayments failed. It's why Google doesn't show up on your credit card. It's why modern Web companies don't charge their users anything. And it's why Yahoo gives away disk drive space. The question of infinite storage was not if but when. The winners made their stuff free first."
The word "free" always gets our ears burning, so we're all very excited to see what Mr. Anderson has to say at Mediabistro Circus. And you should too.
You can check out the full Mediabistro Circus session schedule here.