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		<description>The sharpest public relations advice</description>
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			<title>How to Make Pinterest Work for Your Brand</title>
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			<description>Whether you're peddling products or selling services, this social network can be lucrative for all types of businesses.</description>
			<author>Jessica Blair Howell</author>
			<pubDate>Fri, 19 Apr 2013 12:00:00 EDT</pubDate>
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			<title>5 Ways to Improve Your Company's Internal PR</title>
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			<description>PR pros outline a step-by-step guide for communicating the good, the bad and the ugly to employees.</description>
			<author>Jessica Blair Howell</author>
			<pubDate>Tue, 14 Aug 2012 12:00:00 EDT</pubDate>
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			<title>The Do's and Don'ts of Running Social Media Promotions</title>
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			<description>Lock in a loyal band of followers with these proven rules of engagement.</description>
			<author>Jennifer Pullinger</author>
			<pubDate>Mon, 02 Apr 2012 12:00:00 EDT</pubDate>
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			<title>10 Ways to Make YouTube Work for Your Brand</title>
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			<description>PR experts reveal how to rack up viewers and build a brand presence on the king of all video portals.</description>
			<author>Jessica Howell</author>
			<pubDate>Mon, 27 Feb 2012 12:00:00 EDT</pubDate>
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			<title>How To Pitch For PR: Popular Mechanics</title>
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			<description>These editors rely on PR professionals for the latest trends and news in the world of science and tech.</description>
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			<title>How To Pitch for PR: B5 Media</title>
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			<description>Publicists should jumpstart conversations across all five blogs with product pitches tied to unusual story angles.</description>
			<author>Jessica Howell</author>
			<pubDate>Tue, 22 Nov 2011 12:00:00 EDT</pubDate>
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			<title>PR, Perfected: How to Bounce Back from Negative Publicity</title>
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			<description>Our experts debate the "no such thing as bad publicity" adage and point to four key tactics for handling negative press.</description>
			<author>Jessica Howell</author>
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			<title>PR, Perfected: Which to Pitch: Traditional vs. New Media</title>
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			<description>Should you shoot for a WSJ write-up or a linked blogger mention? PR experts reveal the answer.</description>
			<author>Jessica Howell</author>
			<pubDate>Mon, 13 Jun 2011 12:00:00 EDT</pubDate>
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			<title>How To Pitch For PR: Smart Luxury Travel</title>
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			<description>Keep editors updated on all things new in luxury travel to score PR real estate in this recently revamped pub.</description>
			<author>Rani Long</author>
			<pubDate>Thu, 26 May 2011 12:00:00 EDT</pubDate>
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			<title>How To Pitch For PR: SmartMoney</title>
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			<description>On the money PR pitches targeting the sophisticated investor are wanted at this finance title.</description>
			<author>Aria Hughes</author>
			<pubDate>Sun, 22 May 2011 12:00:00 EDT</pubDate>
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