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Wednesday Aug 22, 2007
Hearst Launches Bazaar and Marie Claire on Mobile
Hearst Magazines just launched two new mobile sites for Harper's Bazaar and Marie Claire magazines.
According to Mediaweek, the two new made-for-mobile destinations, available at M.bazaar.com and M.marieclaire.com, bring the company's growing stable of mobile magazine offshoots to nine properties, joining Cosmopolitan, CosmoGIRL!, Esquire, Good Housekeeping, House Beautiful, Redbook and Seventeen.
Hearst Magazines media executives said that they'll monetize the sites through the sale of downloadable cellphone wallpaper for each publication.
Hearst Dial Up Bazaar, MC Mobile [Mediaweek]
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