Mobile price-shop site mShopper, which we covered a few weeks ago, joined forces with Sprint to launch the carrier's new Mobile Shopper service.

According to MediaPost, the new service allows consumers to search among 7 million products from 30 online retailers such as eLuxury, eBags, JC Penney, Wal-Mart and Target, which have an opportunity to tie promotions and ads to Sprint's mobile Web application.

The article notes that while television or radio ads won't promote the service, Sprint spokeswoman Emmy Anderson says the Kansas City, Mo.-based carrier will "market Mobile Shopper through text messages sent to some of its 54 million voice subscribers."

Sprint Nextel Puts 30 Merchants In Mobile Shopper [MediaPost]