An Interactive Online Boot CampDecember 8 - December 12, 2014

Agenda

Join the sessions live Monday through Friday at 2pm ET or catch the recordings in the archives. Every day you'll hear from an industry expert who will address a specific aspect of content marketing. Check back soon for the full agenda.Contact us with any questions.

Day 1: Monday, December 8, 2014

2:00 pm - 3:00 pm Content Marketing: An Overview 2014 was the year of the buzzword content marketing, and we've been inundated with reasons for why we should use it. But what is it really and how does it work? Do all brands have to act as media now? Is media as a service the way toward relationship building and sales? How does this all differ if I'm a consumer product good or a tech B2B service? In this webcast, join Geoffrey Colon, Group Marketing Manager of Social Media at Microsoft Bing Ads, for a discussion on setting up a content marketing strategy, key performance indicators and execution timelines and tables to make content marketing work for your organization. Learn about the emotional factors of "social by design" that indicate what people will share, when and why, and how it will all ultimately help you to build your brand, product or service.
  • Geoffrey Colon Group Marketing Manager, Social Media
    Bing Ads
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Day 2: Tuesday, December 9, 2014

2:00 pm- 3:00 pm Targeting and Audience Segmentation in the Age of Social Media Social media has forever changed the way in which consumers send and receive marketing messages. Marketers now stray from a blanketed messaging approach, to a more personal one-to-one relationship via social. Dana Griffin, CMO of Attention will discuss the elements of successfully identifying your audience in social media, segmenting it by affinity and targeting it with the right content. She will cover audience misconceptions and analyzing social behaviors to identify new segments and targets with a goal of reaching the consumer in a personal, hyper-targeted way.
  • Dana Griffin Chief Marketing Officer,
    Attention
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Day 3: Wednesday, December 10, 2014

2:00 pm - 3:00 pm Content Creation: How Will You Create Content The web is hungry for content. And as new channels and venues proliferate across the web, content creation is about a lot more than sitting down with a blank page and a pencil. In this session, join Amanda McCormick as she discusses the four critical strategies for creating content that supports a business objectives. This encompasses content creation, content curation, repurposed content, and co-created content. You'll leave this session with an enhanced understanding of the universe of content creation in the digital space, including key strategies that will help you create more valuable content in a minimum amount of time.
  • Amanda McCormick Content Marketing Strategist
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Day 4: Thursday, December 11, 2014

2:00 pm - 2:45 pm Content Distribution and Optimization Now that you've made content how do you allow for it to be seen? To be shared? It's not enough to simply produce content. The best content marketers place emphasis on quality over quantity and distribution to the right market segments. In this session, Geoffrey Colon, Group Marketing Manager of Social Media at Microsoft Bing Ads, will discuss how to put together a content distribution plan, what forms of content work best on particular platforms and how influencers and third-parties help tip content to your desired audience who in turn, help to tip it to even more individuals. We'll look at case studies of content that experts have noted as "viral" when in actuality they were planned to be shared and discussed for the purpose of creating mass awareness.
  • Geoffrey Colon Group Marketing Manager, Social Media
    Bing Ads
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Day 5: Friday, December 12, 2014

2:00 pm - 3:00 pm Understanding ROI with Content Marketing Numbers that indicate growth can be an easy pat on the back, but in content marketing they aren't always the most accurate metrics of success. In order to truly know if your content marketing strategy is achieving your content goals or not, it's best not to get caught up in a web of these vanity metrics. In this session, learn more about how to steer clear of unimportant metrics and redirect your focus to the important ones. After this presentation, you'll leave the class with a clear understanding of how to measure your content's success in content marketing.
  • Tom Buontempo President,
    Attention
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