An Interactive Online Boot CampSeptember 8 - September 12, 2014


Check back soon as we add additional speakers!
Jayne Bussman-Wise Senior Director, LeadDog Marketing Group Jayne Bussman-Wise is the Senior Director, Digital, Social Media, PR & Content at LeadDog Marketing Group. Prior to joining LeadDog, Jayne oversaw the digital marketing efforts for the Brooklyn Nets and Barclays Center including the websites, social media platforms and mobile activations for both the team and arena. Jayne spearheaded the rebranding of all digital assets when the Nets moved from New Jersey to Brooklyn. Launching with the #hellobrooklyn campaign, the hashtag #hellobrooklyn was seen by 25 million Twitter users on the day of the Brooklyn Nets logo launch and attracted national attention. Jayne also oversaw the launch of all Barclays Center digital platforms, which led to Barclays Center garnering more followers than nearly every sports and entertainment venue in the world. Bussman-Wise has become a go-to expert in the field of digital marketing. She has been featured in AdWeek and Fast Company, and quoted in Sports Business Journal and PR Week.
Geoffrey Colon Group Marketing Manager, Social Media, Microsoft/BingAds Geoffrey Colon is Group Marketing Manager of Social Media at Microsoft/BingAds. He is also a subject matter expert on social business and disruptive innovation. Prior to this, he was vice president of Social@Ogilvy at Ogilvy & Mather, where he created and executed tactical social strategies for a variety of business divisions within IBM. Geoffrey was also supervisor of digital communities at 360i and social media specialist at Bond Strategy and Influence. Past clients include American Express, Coca-Cola, Lysol, Kraft, Smirnoff, Spotify, The Food Network, Netflix, USA Network, A&E, History, HGTV and Invisalign.
Amanda McCormick Content Marketer Driven by a passion for equipping brands and businesses with powerful digital tools and communications strategies, Amanda McCormick has worked with a wide variety of organizations including the New York City Ballet, the Film Society of Lincoln Center, startups Bitly and SocialFlow, Bertlesmann and Lifetime Television. She has crafted custom training programs on digital and communications topics for AOL, Comedy Central, VH1, Time Inc and many others. She blogs about the intersection of technology and branding at her blog, Jellybean Boom, and is a frequent speaker on technology, social media and writing on the web.
Julian Mitchell Creative Director, Quantasy Julian Mitchell is an award-winning content creator and digital strategist, currently serving as the Creative Director for Quantasy -- an Award-Winning Creative Brand Services Agency in Culver City, CA -- and the Editor-At-Large for REVOLT TV. In his previous role as the Editorial Director for REVOLT Media & TV, he provided strategic direction, produced multi-platform content and oversaw all digital media platforms. Prior to REVOLT, Julian lead Social Media and Branded Content at Quantasy. In this position, Julian spearheaded social initiatives, produced content and developed strategy for brands such as Google, Wells Fargo, American Honda Motors, Magic Johnson Enterprises, EdisonLearning and more. He majored in English and Comparative Literature Studies at Occidental College before earning his certification from The American Association of Advertising Agencies.
Sunil Rajamaran Founder and CEO, Sunil Rajaraman is the founder and CEO of, the leading provider of high quality, original written content. Scripted provides quality written content for thousands of customers —ranging from small businesses to large enterprise— through its curated user-base of expert writers. Scripted is a San Francisco-based venture-backed company by Redpoint Ventures and Crosslink Capital. Sunil holds a bachelor’s degree in Economics from Claremont Mckenna College and graduated from UCLA’s Anderson School of Management. He’s also a guest columnist for The Huffington Post, VentureBeat, Techcrunch, Forbes, Gigaom, Fast Company and more.
Simone Schuurer-Janes Content Marketing & Social Media Manager, Microsoft Bing Ads Simone Schuurer–Janes is the Content Marketing & Social Media Manager for Microsoft Bing Ads in EMEA. She is in charge of all content sourcing, content creation and content distribution plus social media strategy and engagement for Bing Ads in the EMEA markets. She is also in charge of all global Bing Ads LinkedIn activity. With a passion for the latest in communications, Simone started her career as an editor for one of the first online publications in the Netherlands (Intermediar). Prior to Microsoft, she has worked at the world famous Rijksmuseum in Amsterdam, The National Gallery in London, Looksmart and Discovery Networks. In addition to her expertise in content creation and social media, Simone has an in-depth knowledge of search engine optimization and experience in internal communications, public relations and online journalism.
Hannah Simon Content Marketing and Strategy, Fastly Hannah Simon is a content strategist who loves to help companies tell stories. She currently works in content marketing at Fastly. She is also the Editor-in-Chief of music discovery platform (web+app) Indie Shuffle and currently manages marketing & PR for KitTea, San Francisco's first cat cafe.
Dana Griffin Chief Marketing Officer, Attention Dana Griffin is one of the foremost experts in global strategy and deployment of social media. She leads Global Strategy and Client Services for Attention, one of the world's premeire social media agencies. Currently, she manages a portfolio of ten clients across frour continents, including organizations such as the International Olympic Committee, Michelin, Samsung, Diageo, Dunkin and Morgan Stanley. Dana also has extensive experience leading the social strategy and execution of CPG brands globally. Most recently she launched the first ever Global Donut Day in partnership with Dunkin Donuts through a groundbreaking digital campaign spanning thrity one markets. Prior to joining Attention, Dana oversaw strategies for multi-national not-for-profit organizations such as UNICEF and Red Cross. Dana was born in Romania, and speaks six languages.
Janet Balis CRO and Partner, Betaworks Janet was most recently Publisher of the Huffinton Post, and held senior roles at Martha Stewart Omnimedia, Time, Inc. and AOL. She is currently the CRO and Partner at Betaworks. You can follow her on twitter @digitalstrategy.
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