An Interactive Online Boot CampDecember 8 - December 12, 2014


Check back soon as we add additional speakers!
Geoffrey Colon Group Marketing Manager, Social Media, Microsoft/BingAds Geoffrey Colon is Group Marketing Manager of Social Media at Microsoft/BingAds. He is also a subject matter expert on social business and disruptive innovation. Prior to this, he was vice president of Social@Ogilvy at Ogilvy & Mather, where he created and executed tactical social strategies for a variety of business divisions within IBM. Geoffrey was also supervisor of digital communities at 360i and social media specialist at Bond Strategy and Influence. Past clients include American Express, Coca-Cola, Lysol, Kraft, Smirnoff, Spotify, The Food Network, Netflix, USA Network, A&E, History, HGTV and Invisalign.
Amanda McCormick Content Marketer Driven by a passion for equipping brands and businesses with powerful digital tools and communications strategies, Amanda McCormick has worked with a wide variety of organizations including the New York City Ballet, the Film Society of Lincoln Center, startups Bitly and SocialFlow, Bertlesmann and Lifetime Television. She has crafted custom training programs on digital and communications topics for AOL, Comedy Central, VH1, Time Inc and many others. She blogs about the intersection of technology and branding at her blog, Jellybean Boom, and is a frequent speaker on technology, social media and writing on the web.
Dana Griffin Chief Marketing Officer, Attention Dana Griffin is one of the foremost experts in global strategy and deployment of social media. She leads Global Strategy and Client Services for Attention, one of the world's premiere social media agencies. Currently, she manages a portfolio of ten clients across four continents, including organizations such as the International Olympic Committee, Michelin, Samsung, Diageo, Dunkin and Morgan Stanley. Dana also has extensive experience leading the social strategy and execution of CPG brands globally. Most recently she launched the first ever Global Donut Day in partnership with Dunkin Donuts through a groundbreaking digital campaign spanning thirty-one markets. Prior to joining Attention, Dana oversaw strategies for multi-national not-for-profit organizations such as UNICEF and Red Cross. Dana was born in Romania, and speaks six languages.
Tom Buontempo President, Attention Tom currently serves the role of President of Attention and has spent over ten years leading digital, content, social and experiential programs for clients including BMW, Sports Authority, HomeGoods, P&G, Intel, Goldman Sachs and American Express. He co-founded and also currently leads KBS’s Content Labs unit, which houses social and content practices, brand newsroom and content studio. In addition to co-founding his agency's content practice, he was tasked with cross-agency integration, developing strategic partnerships and new capabilities while working closely within the startup community, including the kbs+ ventures arm to evaluate partners, consult on product roadmaps and track emerging media industry shifts.
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