Blogging: Analytics, SEO, and Content

Improve your search rankings, integrate social media, and increase traffic to your blog

  • sections:
  • Discussions Wednesdays 8-9pm ET, 4 sessions full schedule

Learn how to connect with other bloggers via social media efforts, continue to maintain your blog so search engines rank its relevancy, and how to write for the search engines.

We'll also review how to use your blog to leverage new career opportunities -- be it speaking on a panel, publishing an ebook, or consulting for major brands.

In this class, you will learn how to:

  • Read analytics reports and interpret key performance indicators
  • Use effective tagging, SEO writing, and responding to comments
  • Integrate social media platforms (Twitter, Facebook, LinkedIn, YouTube)
  • Monetize your blog through ads, sponsorships, affiliates, and digital products by packaging your overall brand
  • Leverage your blog toward a larger platform, such as publishing, speaking, and consulting

By the end of class, you will have:

An understanding of how to use analytics to improve your content and a content plan for increasing traffic and exposure.

Admission requirements:

Apply with a note to explain your interest in this topic and your previous blogging experience. This class will not focus on CSS, advanced HTML, or design templates. Prior use with Google Analytics is helpful, but not required.

Jim Hopkinson is a former marketing director at Conde Nast Digital, where he managed the online marketing and social media strategy for Wired.com and oversaw community managers for The New Yorker, Vanity Fair, Glamour, and Teen Vogue. He spent 8 years in digital marketing for ESPN.com and Mobile ESPN. Jim hosts a popular podcast called The Hopkinson Report, delivering conversations around new media, technology, and branding that teach people how to pursue their ideal career and lifestyle. His book Salary Tutor: Learn the Salary Negotiation Secrets No One Ever Taught You was published in 2011 by Grand Central Publishing, and his writing has appeared in the WallStreetJournal.com, Forbes.com, Monster.com, Yahoo Finance, and the New York Post.

testimonials
  • "I can't stress enough what a great experience this was. Jim's professionalism and energy is what made this experience so positive. He provided content I could use immediately, and I have already increased my Twitter following because of it."

    Tracy Granzyk

  • "Jim is Mr. Social Media. He leads the group with such dynamism, and explores every student's questions. He is an accessible, communicative, special teacher."

    Gayle Goodman

  • "I learned much more than I bargained for in Jim's class. Jim's strategies helped me to get savvy, and I doubled my followers. Jim made sure we understood quality over quantity and to know your audience and have a strategy. I'd definitely take another course with Jim, for sure!"

    Syndee Barwick

  • "Jim's expertise with Twitter offered valuable takeaways to refine social media activities both professionally and personally."

    Ashley Spilak