Use Wordpress or Tumblr to discuss your brand, creative content, or business

  • sections:
  • Discussions Thursdays 9-10pm ET, 4 sessions full schedule

A blog can help you stand out, whether you're an author building your marketing platform, a freelance writer creating an online portfolio of clips, or a business owner growing your customer base.

Learn how to design, promote, and maintain a blog to build your authority as a writer, forge connections with an audience, or drive sales for your brand.

In this class, you will learn how to:

  • Choose a blogging platform that's right for you
  • Design, organize, and archive your blog using categories, tags, and photos
  • Use effective tagging, SEO writing, and comment management to develop an audience
  • Integrate social media platforms (Twitter, Facebook, Flickr, Digg, Stumbleupon)
  • Build connections with your blogging community with link sharing

By the end of class, you will have:

A blog complete with a mission statement, profile page, a basic knowledge of HTML, and 8-10 blog posts.

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McLean Robbins is a content strategist, copywriter and digital consultant for some of the world’s leading brands, including Marriott, Four Seasons, the National Sleep Foundation, and many more. She has extensive experience in producing high-visibility web content and designing effective digital campaigns that help build brand and personal visibility. Based in Washington, DC, McLean is also a luxury lifestyle journalist for publications including Forbes Travel Guide, Travel Channel, AOL, The Washingtonian, Robb Report and many more. McLean holds a Master’s degree in Journalism from Georgetown University.